Case Atlas Eletrodomesticos

threats. At the end a prognosis was elaborated, drawing the strategies, the plans of action and of cost, a demonstrative of the planed results and the implementation, evaluation and the control of the proposed plan. The methodology used was the study of case, being a research with exploratory and descriptive character. The approach was qualitative and the data was collected through bibliographic and documental research, observations of the participants and non-participants and…

Paulista - UNIP, Santos, 2012. Key words: Quality, Work, Motivation. This work is intended to diagnose factors Quality of Working Life, beyond the influence of the same on motivation of workers, through a scientific-theoretical approach and a case study on a supermarket sector’s company. For this, was used theoretical books and articles. Is adopted as hypothesis that Walton model is a suitable tool for diagnosis of such factors QWF. The methodology used for the verification of the…

ao planejamento estratégico das empresas: uma avaliação de satisfação segundo os respondentes . Dissertação de Mestrado, FEA-USP: São Paulo. Almeida, M. I. R. (2009). Manual de planejamento estratégico (2a. ed.). São Paulo: Atlas. Baloch, Q. B. & Kareem, N. (2007). Book review: The third wave. Journal of Managerial Sciences ; 137 I (2), pp.115-143. Fu tu r e S t ud i es R es ear c h J our n al I S S N 2 175 -5 82 5 S ão Pau l o, …

of the efficient consumer response system, in terms of general estimates for the sector, and, for the logistical aspects, real data is presented through a case study and experiences of other companies. Efficiency gains also translate into lower operational costs, higher profitability, which is part of a cost leadership strategy, as is the case for wholesale companies, which differentiate themselves from conventional retail, having lower operational costs to offer the consumer better…

environment which are forcing certain companies to rethink their strategies. The contrasting examples of the Asian family conglomerates and the highly specialized small and medium German family firms are used to illustrate the latter. There is,too, a case between a Familial Enterprise, Têxtil Beretta Rossi Ltda., and the relationship Oligopolist Enterprise. It is a descriptive and exploratory study which associates the professionalization process of one familial enterprise to the…

This research intends to identify the marketing strategies used by the supermarket section represent by the major supermarkets of some city insert in a region in the state of Mato Grosso do Sul called “Bolsão”. The methodology used involves a multi-case study, that was performed by conducting a survey with supermarket owners and managers. The study analyzed the marketing approaches and the strategic formulations aimed at the retail in general and those that aim the supermarket in…

fatores referente à logística, focando em particular a das empresas que se utilizam do comércio eletrônico. No capítulo 5 serão abordados alguns aspectos do comércio eletrônico, categorias e marketing no comércio eletrônico. No capítulo 6 aborda o case do e-Sedex, um modelo muito utilizado pelos correios e é referência no país. Finalmente, no capítulo 7 são apresentadas as considerações finais desse trabalho. 1 MARKETING 1.1 SURGIMENTO DO MARKETING O marketing é praticado desde a antiguidade.

para seus relacionamentos, como segue a estimativa em dólares e segundo o contexto americano: Agências de automóveis – US$ 140.000 de receita durante a vida de um cliente; Supermercado – US$ 4.000 de receita anual por cliente; Fabricante de eletrodomésticos – US$ 2.800 de receita durante a vida do cliente. Por outro lado, um cliente que saia da empresa e passe a fazer seus negócios com os concorrentes, podem gerar outros tipos de custos, além da receita que ele pode levar para…

form of spreadsheets Microsoft Excel's that access data in database Microsoft Access through integration software Microsoft Query. Beyond spreadsheets, too was elaborated graphics to facilitate the interpretation of the results obtained. The study of case was realized in a small company of the area of retail trade of construction material. The result was presented in three stages: Curve ABC, Forecast of Demand and Stock Levels. The Curve ABC demonstrated favorable results in all the…

psicológica e espiritual”, complementa. A ABQV é uma associação que reúne pessoas e empresas envolvidas em programas de saúde e qualidade de vida e realiza, a cada mês, reuniões para discutir o tema, falar sobre as tendências e ouvir cases e assistir palestras de empresas. CASE DE SUCESSO Eduardo Pellegrina, gerente sênior de Recursos Humanos da Motorola e suporte doMotoviva – Programa Motorola de Qualidade de Vida, que tem como objetivo proporcionar saúde integral as colaboradores da…