Retail Mix

increasingly in various actions at point of sale and transaction channel franchises were strengthened, allowing their products to take nationwide. Even in the 90s, brand Arezzo began to specialize in research and development of new models and trends, and in retail sales. The manufacturing operations in Minas Gerais were closed and production is now carried out in the region footwear Bells Valley, Rio Grande do Sul The concept of fast fashion has gained prominence and business operations…

empresas. HOW INTERNET MARKETING CAN INFLUENCE THE COMPANY'S IMAGE Abstract Advances in technology have changed the traditional way of communication making the internet a fundamental tool for communication between people. Consumers used to visit retail stores discover the features and practicalities of web leading organizations to adapt to modernity to continue working in the most competitive market, such a change has the image of the company with a differential element in the…

pesquisados (52%) já completou ou está cursando o nível superior. 37% tem nível médio completo ou em curso e 11% concluiu ou cursa o 1º grau. A maior parcela dos entrevistados tem renda familiar até R$ 1 mil. Como a pesquisa foi realizada em shoppings com mix de lojas voltado para atender consumidores de diferentes classes sociais, comprova-se que os empreendimentos têm conseguido atrair consumidores de todas as classes. Aproximadamente 5% dos entrevistados possuem renda familiar acima…

XP Investimentos possui seu nome reconhecido no mercado dos estados do Rio Grande do Sul, Rio de Janeiro e São Paulo. Porém não possui em seu histórico nenhuma premiação por desempenho. Mix de Produtos Ter produtos variados para os diferentes tipos de clientes A Empresa possui variado e diversificado mix de produtos de acordo com os diferentes perfis de clientes Administração Financeira A empresa possuir uma boa administração financeira, com capacidade de enfrentar ambientes adverso. A

effective to the company in order to optimize the present results of the storage process. To conclude a new layout proposal was made, as well as a controlling system of storage and a new pattern of storing the products. Keywords: Logistics; Storage; Retail. 1. INTRODUÇÃO As empresas vêm presenciando nestes últimos anos um aumento no grau de exigências do mercado consumidor e também no nível de competitividade do comércio (ALVES, 2000). A busca para a melhoria do nível de serviço…

conducted with the aim of describing the procedures for assessing the company's Marisa. Based on a fundamental analysis was used to collect data with insights in relation to their historic, strategic points and their future expectations in relation to the retail market. Through this analysis it is possible to target the macroeconomic and financial aspects of the organization and its main competitors. Besides demonstrating how composed his work force, which the computer system used by the…

compra/venda por parte dos públicos (Costa e Crescitelli, 2003). Pode actuar em conjunto com outras estratégias de comunicação ou isoladamente, funcionando como solução, geralmente em curto prazo, para diversos tipos de problemas surgidos no marketing mix (Parente, 2000; Kotler, 2000). 1.2. A importância da promoção de vendas Nas últimas décadas constata-se que os investimentos promocionais das empresas têm aumentado (Brochand et al, 1993). Geralmente, a razão apontada para o…

many, | |diverse activities. Wholesale and retail trade was dominant, but advertising, data processing, publishing, tourism, leisure | |industries, entertainment, and other industries grew rapidly in the 1980s. Most service industries were small and labor intensive | |but became more technologically sophisticated as computer and electronic products were incorporated by management. | |The operation of wholesale and retail trades has often been denigrated…

2009. ABSTRACT Hypermarkets have had great growth in their units, sales volume, product variety and number of consumers in recent years. Clients are increasingly demanding, in search for quality and innovation that may meet their needs. In retail the amount of products is increasing, with several alternatives for the consumer to decide at the purchase moment. In direct relationship with the consumer, marketing uses its merchandising techniques, which make a big difference with…

conducted with the aim of describing the procedures for assessing the company's Marisa. Based on a fundamental analysis was used to collect data with insights in relation to their historic, strategic points and their future expectations in relation to the retail market. Through this analysis it is possible to target the macroeconomic and financial aspects of the organization and its main competitors. Besides demonstrating how composed his work force, which the computer system used by the…