Imagem Loyalty

Health & Fitness. iv Keywords Loyalty, retention, customer behaviour, switching behavior, customer satisfaction, service quality, social environment, intention to repurchase. Abstract In the marketing point of view, for companies customer satisfaction is crucial, which will provide a loyal medium and long term relationship, obtaining benefits for both parts. Nevertheless, customer satisfaction isolated doesn’t leads to client’s retention and loyalty in order to achieve…

ABSTRACT This work, as a case study, has as aims to analyse the strategies of loyalty of customers in the management of the company Calzature, a store of shoes and accessories located in João Pessoa. Trying to identify the strategies used by the company to loyalty the customers, see which factors determining the loyalty of customers and demonstrate the results achieved by the strategies used by the loyalty of Calzature. To achieve these objectives, the study was based on…

that increase customer loyalty over the long term. The basis for the development of this concept is the improvement of the commercial area of retention and loyalty, using various tools to create and develop lasting and profitable relationships. In a moment of high competitiveness in the markets where the focus on cost optimization is critical to the formation of differentiated prices to attract customer attention, the relationship actions that deliver customer loyalty powerful differential

potencial 31 Jacoby J. and Chestnut, R.W., 1978, Brand Loyalty: Measurement and Management, New York: John Wiley. Obra de Goman, Carol K., 1990, The Loyalty Factor, Berkeley: KCS Publishing. 33 Kotler, Philip (2000): Administração de Marketing. São Paulo: Prentice-Hall. 34 Foi com base neste autor, nas colocações desenvolvidas por este autor, que desenvolvemos a teoria da lealdade: Hirschman, Albert O., 1970, Exit, Voice, and Loyalty: Response to Decline in Firms, Organizations…

in which over time has been present through day-to-day of our society, and thousands of companies from Brazil understands that CORREIOS has the services and products which its logistical processes can cope with the demand precisely, gaining the loyalty from the customers.The objective of the present study is to demonstrate how the company EMPRESA BRASILEIRA DE CORREIOS E TELÉGRAFOS works, which offers to the society and customers the best service, mainly the transparency and…

change on the customer loyalty of automotive services. The research method was a survey for traffic with 458 customers in the maintenance sector of the automotive dealerships and workshops (self-center), located in the municipalities of Ourinhos and Santo Antonio da Platina, working in southern State of São Paulo and Pioneer North Paraná, respectively. The method of analysis was the linear regression analysis. Background cited in the proposed model to explain the loyalty (trust,…

interviewed business managers of these companies in order to compare the practices of companies consulted with the theoretical. The analysis results indicate that to win the loyalty both in banking and in the hotel, managers need to understand the values and needs of its customers, thus applying the appropriate marketing tools. Keywords: loyalty; relationship; marketing. 1 Graduando em Administração pela Faculdade Estácio de Sá de Vitória de Vila Velha, ES, Brasil. Graduando em…

companies in this industry are forced to seek ways to excel, winning new customers and keeping mainly those who already have. Addressed in this study, one of the many tools found his client to win, make it true to your brand and your product is the loyalty program. To this end, we analyzed the relationship of a company with your customer and what tools are used to promote and strengthen this relationship. They also sought to verify the employee's commitment in relation to dedicated…

thing is that both are critical, and complete, for keeping him motivated internal customer loyalty external customer which in turn indicates more customers that keeps the internal client motivated. So stay tuned, because the two also held constant comparisons between the pattern of this company with the bidder. The quality of healthcare can be a decisive factor in building good relationships, achievement and loyalty, coupled with the constant pursuit of innovation and care for service…

customer satisfaction with the company’s response, and its retention, loyalty and recommendation of the company. For this purpose, we carried out a questionnaire, of which 165 valid responses were obtained and from which conclusions were based. This study concluded that proper management and treatment of complaints allows the company to reverse the state of customer dissatisfaction. It also allows the retention and customer loyalty, and the recommendation of the company. These results…