Case Study Porter

which become efficient methods of creating a data base of reliable, stable and profitable clients. This dissertation aspires to emphasise the importance of loyalty among a company’s clients, in such a way as to enable maximum profit. Based on a case study (Vodafone), and analysing the strategy used to keep consumers loyal, this work intends to apply and sustain the presented theoretical guidelines. 7 Capítulo 1: Introdução Até à década de 90, a disciplina de marketing centrou-se,…

de Decisão; Micro Empresa. ABSTRACT: This work has the objective of demonstrating that the taking of decision in a general way is strictly important for the organizations and that study aims types and techniques for those takings, with the objective of lifting important hypotheses for the companies analyzed in this case several approach, where a questionnaire went to main tool so that if it reached a definitive conclusion. With the research properly dictates the main focus it is to…

sustainable development, industries in general have an important role in this process, especially those who own productive processes harmful to the environment. In the case of the textile sector, the major concern is related to the impacts that this activity produces particularly those related to wastewater. In this sense, the objective of this study is to analyze the existence of green technologies in a textile industry in the city of Itaporanga-PB. The methodology used in this research…

agências de certificação e as empresas seguradoras. Bibliografia CASSIOLATO, J.E; BERNARDES, R ; LASTRES, H. Transfer of technology for successful integration into global economy: a case study of Embraer in Brazil. United Nations: Geneva, 2002. Disponível em http://www.unctad.org/en/docs//iteipcmisc20_en.pdf PORTER, M.E. Wichita: Clusters of innovation initiative. Harvard University/ Council of competitiveness, s/d. BNDEs-Adensamento da cadeia produtiva da indústria aeronáutica.…

Gestão Bancária e Seguros - 3º Ano Gestão Estratégica CASE STUDY – Docente: Marco Escadas Discentes: Joana Almeida, nº7254 Mélanie Silva, nº7255 Patrícia Costa, nº8082 Barcelos 02 de Janeiro de 2014 1. Apresentação A ZON é um operador de telecomunicações de referência com uma operação dedicada para o segmento das Médias e Grandes Empresas, que se diferencia pelo foco no desenvolvimento de soluções de Qualidade e Valor, apresentando um portfolio alargado de

one of these regions in the degree of competitiveness of the innovation canters. It is necessary to evaluate if the praised strategy of sustainable development will provoke incremental, radical changes or a paradigm change; the conclusion of this study intends to locate Mira and Condeixa-a-Nova in the space and the time, through the measure of its contribute in the creation of competitiveness polar regions. Índice ÍNDICE DE FIGURAS ...........................................................

software; cadeia de valor; aglomerado; cadeia produtiva) 7 LISTA DE ILUSTRAÇÕES FIGURA 1 — CADEIA DE VALOR GENÉRICA, SEGUNDO PORTER 19 FIGURA 2 — AS CINCO FORÇAS COMPETITIVAS 20 FIGURA 3 — DIFERENÇAS NAS CINCO FORÇAS ENTRE SEGMENTOS 21 FIGURA 4 — O SISTEMA DE VALORES (EMPRESA NÃO-DIVERSIFICADA ) 22 FIGURA 5 — O “DIAMANTE” DE PORTER — DETERMINANTES DA VANTAGEM COMPETITIVA 25 FIGURA 6 — MODELO DAS QUATRO AÇÕES 29 FIGURA 7 — MATRIZ SWOT E VISÕES…

them. The study is prepared through strong literature review, complemented by meta-analysis and content analysis, through which a corpus of previous multiple studies about corporate strategy formulation and implementation is researched. As results, the research presents the percentage of Competitive Intelligence practices use on companies examined; the focus of use; the real practices indicated by the companies and a synthesis about potential contributions of IC practices use. This…

behavior of firm. Journal of International Business Studies. 9 (1):33-46, 1978. BILKEY, W. J.; TESAR, G. The export behavior of smaller-sized Wisconsin manufacturing firm. Journal of International Business Studies. 8(1), 93-98, 1977. BONOMA, T. Case research in marketing: opportunities, problems and process. EUA: Journal of marketing Research. v. 12, p. 199-208, 1985. BRASIL, H. V. et al. Pesquisa de campo sobre internacionalização das empresas brasileiras. In: BRASIL, H.V. et al.…

clock did not work at sea, and this was a crucial flaw. This case has been written to provide material for classroom discussion. Only published sources were used. Hence any opinions or interpretations presented in this case are not necessarily those of the Swatch Group or any of its employees. Eston Griffin III, Frederick Null, Donald Rieck, Mathew von Wronski and Elizabeth Zadzielski prepared the original presentation upon which this case is based. 1 RAM MUDAMBI, TEMPLE UNIVERSITY,…