Case Starbucks

fazer a diferença. O alicerce da guerrilha mercadológica é a história humana. Afinal, todos os povos do mundo guardam em sua memória a narrativa de exércitos pequenos e mal equipados que derrotaram grandes e bem equipadas estruturas militares. Esses “cases” contam como as guerrilhas enfrentaram com criatividade situações adversas e aparentemente irreversíveis. E venceram. Desde os anos 80, o mundo dos negócios contabiliza casos semelhantes, mas o mais surpreendente é o número de “grandes…

sólidas na Internet. Para tanto, foram selecionados estudos que compuseram a fundamentação teórica, dentre os quais se destacou a pirâmide de construção de brand equity, de Keller e Machado. As empresas Fiat e Tecnisa foram escolhidas por representarem cases de sucesso em gestão on-line, tendo sido pioneiras em suas categorias no desenvolvimento de um projeto lúcido e focado na ferramenta. As entrevistas com o Grupo Santander e com o Restaurante America preencheram lacunas em relação à…

811-P01 utilizado para potencializar funcionalidades sociais nessas páginas. A CNN, por exemplo, havia utilizado o Facebook Connect para possibilitar que as pessoas achassem comentários feitos por seus amigos, enquanto o programa de voluntariado da Starbucks havia usado a ferramenta para divulgação de sua mensagem. Era possível, num futuro próximo, por exemplo, que o Facebook Connect fosse usado para que amigos decidissem viagens através do Expedia. Se o Expedia estivesse numa posição…

Incubadora de Software, instalada junto ao Centro Federal de Educação Tecnológica do Paraná, CEFET-PR, Unidade de Pato Branco. Palavras-chave: Empreendedorismo, Incubadora de software, Instituição de ensino superior. ABSTRACT This article presents a case study, involving an Institution of Superior Education, in the teaching activities of entrepreneurship to develop a critical, innovative and enterprising vision in its students. This involvement is of essential importance and must…

desempenho da Casa&Vídeo em 2012. Palavras-chave Resiliência; Desempenho Individual; Setor Varejista. Abstract Maia, Thais Monnerat Leite; Tomei, Patrícia Amélia (Advisor). Resilience and Individual Performance of Retail Professionals: Casa&Vídeo Case Study. Rio de Janeiro, 2013. 68p. MSc. Dissertation - Departamento de Administração, Pontifícia Universidade Católica do Rio de Janeiro. In an organizational environment characterized by changes and uncertainties, is…

options that they have available. PRINCIPLE #2: THE COST OF SOMETHING IS W H AT Y O U G I V E U P T O G E T I T Because people face tradeoffs, making decisions requires comparing the costs and benefits of alternative courses of action. In many cases, however, the cost of some action is not as obvious as it might first appear. Consider, for example, the decision whether to go to college. The benefit is intellectual enrichment and a lifetime of better job opportunities. But what is…

integrated tourism planning process: dealing with interdependence. In: Hall, C. M. (Ed.), Tourism Planning Polices Processes and Relationships. England, Pearson Education Limited 3. Johnson, G. e Scholes, K. (1999), Exploring Corporate Strategy: Text and Cases. (5. ª Ed.), Londres, Prentice Hall Europe. 4. De Wit, B. e Meyer, B. (1998), Strategy: Process, Content, Context – An International Perspective, 2nd Ed. St. Paul, Mn, West Publishing Company 5. Freire, A. (1997), Estratégia,…

effect of hCG administration (Treatment 1; n=36), PGF2α administration (Treatment 2; n=9) or the association of both (Treatment 3; n=16) on the interval to ovulation and/or on the follicular diameter in the three days preceding ovulation and, in the case of PGF2α, on the interval to estrus behavior. Animals that didn´t receive any treatment were grouped in Control group (n=28). It was studied the influence of factors such age, breed and reproductive cycle phase (transition phase…

conclusion that takes place year- round and ties performance evaluation and motivational programs to strategy. 1.1.2 Deliberateness of Strategy: Sometimes outsiders impute strategy to the behavior of firms. Obviously, students analyzing case studies are placed in this position when they impute strategy from the data they are able to generate on the firm’s operations. Similarly, journalists and the managers of competing firms may impute strategy to a firm’s behavior; and it…

Headlines As in previous editions, each chapter begins with a Headline that is based on a realworld economic problem—a problem that students should be able to address after completing the chapter. These Headlines are essentially hand-picked “mini-cases” designed to motivate students to learn the material in the chapter. Each Headline is vii viii Preface answered at the end of the relevant chapter—when the student is better prepared to deal with the complications of real-world…