Economia e matematica

7e

MICHAEL R. BAYE MICHAEL R. BAYE

MANAGERIAL ECONOMICS AND BUSINESS STR ATEGY

MICHAEL R. BAYE

Managerial Economics and Business Strategy

Nash

Equilibrium • Predatory Elasticity • Vertical

Pricing • Mergers

&

Acquisitions • Pricing •

Demand Marginal

Foreclosure • Penetration

Cost • Bottlenecks • First-Mover

Advantage • Signaling •

Learning Curve • Marginal Revenue • Repeated Games • Microsoft • Screening • Network Two-Part Effects • Antitrust • Cost Complementarities •

Pricing • Limit

Pricing • Tariffs • Bargaining • Cournot

Oligopoly • American Airlines • Raising Rivals’ Costs • Moral Hazard • eBay • Price Discrimination • Adverse Selection • Economies of Scope • Auctions • Bundling • Block Advertising • Perfect Pricing • Stackelberg Oligopoly • Motors •

Equilibrium • Coordination • General

Quotas • Extensive Form Games • Economies of Scale • Netscape • Hold-up Problem • Patents • Bertrand Oligopoly • Commitment •

Economies of Scale • Tariffs • Antitrust • Transfer Pricing • Collusion • Piece Rates • Profit-Sharing • Sunk Costs • Takeovers • Trigger Strategies • Low-Price Guarantees • Sony • Time Warner • Five

Forces Framework • AOL • Globalization • Best-Response Function • Cannibalization • Product Differentiation • Value of Information

SEVENTH EDITION

Managerial Economics and Business Strategy

Michael R. Baye Bert Elwert Professor of Business Economics & Public Policy Kelley School of Business Indiana University

MANAGERIAL ECONOMICS AND BUSINESS STRATEGY Published by McGraw-Hill/Irwin, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY, 10020. Copyright © 2010, 2008, 2006, 2003, 2000, 1997, 1994 by The McGraw-Hill Companies, Inc. All rights reserved. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill