Plataforma de produtos

leverage investments in new product development, manufacturing, and marketing. However, a clear gap in literature still exists when it comes to discussing the problems and risks related to implementing and managing product families and their underlying platforms. Using a multiple-case approach, we compare three technology-driven companies in their definition of platform-based product families, investigate their reasons for changing to platform-driven development, and analyze how they implemented platform thinking in their development process and which risks they encountered in the process of creating and managing platform-based product families. The field study shows that the companies involved in the study use a homogeneous concept of platform-based product families and that they have similar reasons to turn to platform thinking and to encounter comparable risks. However, the companies analyzed use mainly product architecture as a basis for their platforms (and ignore many of the platform types advocated in literature), while on the other hand they show divergent applications of the platform concept regarding the combinations of product families and market applications. Through this exploratory study, some important white spots in literature became evident as well. In the discussion part of this article these white spots are discussed and directions for future platform research are proposed. The article concludes that given its importance, platform-driven development…

publica A opinião e as massas Pierre Janet e George Dumas fundam a Sociedade Francesa de Psicologia 1902 Ebinghaus escreve a sua famoso sentença 'A psicologia possui um longo passado, mas uma história muito curta' O médico Luis Simarro torna-se o primeiro professor de psicologia da Espanha 1903 William Stern utiliza o termo 'Psychotechnique' Estabelecido o primeiro laboratório de psicologia da Japão, na Universidade de Tóquio 1904 William James publica os artigos…

e as massas Pierre Janet e George Dumas fundam a Sociedade Francesa de Psicologia - 1902 Ebinghaus escreve a sua famoso sentença 'A psicologia possui um longo passado, mas uma história muito curta' O médico Luis Simarro torna-se o primeiro professor de psicologia da Espanha - 1903 William Stern utiliza o termo 'Psychotechnique' Estabelecido o primeiro laboratório de psicologia da Japão, na Universidade de Tóquio - 1904 William James publica os artigos Existe a…

Gabriel Tarde publica A opinião e as massas Pierre Janet e George Dumas fundam a Sociedade Francesa de Psicologia 1902 Ebinghaus escreve a sua famoso sentença 'A psicologia possui um longo passado, mas uma história muito curta' O médico Luis Simarro torna-se o primeiro professor de psicologia da Espanha 1903 William Stern utiliza o termo 'Psychotechnique' Estabelecido o primeiro laboratório de psicologia da Japão, na Universidade de Tóquio 1904 William James publica os artigos…

intencional 2 – A redução fenomenológica e seu resíduo 3 – A ontologia fenomenológica de Sartre 4 – A ontologia fenomenológica de Heidegger 3. Psicologia e pressupostos existencialistas a) Psicologia como ciência b) As teorizações psicológicas e o pensamento existencialista 4. Humanismo e existencialismo 5. Psicanálise e existencialismo a) O projecto de ser b) A questão do “inconsciente” 6. Convergência do pensamento existencialista na pratica psicoterápica a) Rollo…

Norma McCorvey. Like the proverbial butterfly that flaps its wings on one continent and eventually causes a hurricane on another, Norma McCorvey dramatically altered the course of events without intending to. All she had wanted was an abortion. She was a poor, uneducated, unskilled, alcoholic, drug-using twenty-one-year-old woman who had already given up two children for adoption and now, in 1970, found herself pregnant again. But in Texas, as in all but a few states at that time,…

bens ou serviços de um vendedor ou grupo de vendedores e de diferenciá-los de concorrentes" e “Todas as empresas lutam para estabelecer uma marca sólida – ou seja, uma imagem de marca forte e favorável.” (KOTLER, 2000, p.33) Com isso em mente, podemos traçar um paralelo pela seguinte linha de raciocínio: conforme dito por Perez e Bairon (2002, p.72-78), podemos ressaltar três estratégias de marca utilizadas atualmente que são (1) Marca guarda-chuva, (2) Marca individual e (3) Marcas…

room for a faster organization in order to keep its competitiveness and, more than that, survive. Presently, these organizations live in a context characterized by a multitude of variables and complex forces, caused by the agents who act in the environment and who bring changes and turbulences to the organizational performance. Such an environment often varies, now causing threats and pressures that the organization needs to avoid or neutralize, then giving chances, facilities and…

a federal structure). 3 See JOHN W. DOWER, EMBRACING DEFEAT 364–73 (1999). 4 Indeed, the head of the American drafting team, Colonel Charles Kades, “insisted that the United States Constitution was not given much attention as the drafting committee cobbled together its new charter.” Id. at 370. I have found no evidence suggesting that an American-style presidency was even discussed, much less seriously considered — probably because the creation of such an office seemed incompatible with…

Revista da Unifebe (Online) 2011; 9(jan/jun):81-99 ISSN 2177-742X Artigo Original O CONSUMO DE PRODUTOS DE LUXO: UM ESTUDO TEÓRICO SOBRE O MERCADO DA MODA CONSUMPTION OF LUXURY PRODUCTS: A THEORETICAL STUDY ABOUT THE FASHION MARKET Maria Fernanda Vieira1 Roberta Del-Vechio de Oliveira e Silva2 RESUMO: O significativo aumento do consumo de marcas de luxo no mundo da moda fez com que o mercado da moda despertasse para o posicionamento das marcas na mente do consumidor e…