Case Study Porter

custos. Isso é verdade, especialmente na hotelaria, pois, neste setor, há benefícios óbvios advindos da redução de custos: tanto das operações de rotina quanto das atividades estratégicas de marketing. 2.1.1 Análise da cadeia de valor Segundo Porter (1989, p. 31), “a cadeia de valores desagrega uma empresa nas suas atividades de relevância estratégica para que se possa compreender o comportamento dos custos e as fontes existentes e potenciais de diferenciação”. Assim, uma empresa…

is intended to identify, in this article, factors that characterize clusters for the systematization of a diagnosis script. For this, a followed theoretical study of an empirical survey was become fullfilled on factors that compose a diagnosis in clusters. From this survey, factors had been defined that had been reference for the study of case in cluster of Medical Equipment, Hospitalares and Odontológicos of Ribeirão Preto. The objective was reached to generate information adjusted for…

leprosy: a study in Manaus, Brazilian Amazon”. Leprosy Review 2004; 75: 357-66. 20. Patnaik, PK. “Modified leprosy elimination campaign (MLEC) in the state of Orissa, India” Leprosy Review 1999: 70: 440-7. 21. Organização Mundial da Saúde. “Leprosy elimination campaigns: impact on case detection”. Boletim Epidemiológico Semanal 2003: 78: 9-16. 22. Organização Mundial da Saúde. “Independent evaluation of the Global Alliance for the Elimination of Leprosy”. Genebra: OMS; 2003. 23.…

compounds and the synthesis of appropriate salt forms of drugs that are weakly acidic or weakly basic may often not be practical. Even when salts can be prepared, an increased dissolution rate in the gastrointestinal tract may not be achieved in many cases because of the reconversion of salts into aggregates of their respective acid or base forms. The solubilization of drugs in organic solvents or in aqueous media by the use of surfactants and cosolvents leads to liquid formulations that…

proposed as the theme of work, the process of internationalization of companies, operating a successful business in internationalization, in that sense, showing the various types of internationalization, as well as the method used by the company under study. Currently, for companies, the internationalization process is both very attractive, but also more complex. Due to the small size of domestic markets, most companies seeking internationalization processes to grow in terms of market…

Prevention and Health Promotion, Diuision of Nutrition, Chronic Disease Prevention Branch, Atlanta, CA 30341-3724 I. INTRODUCTION This manual is intended to serve as a resource for nutritionists and other health professionals who wish to assess diet in a study or as part of clinical services. It is not intended to be a comprehensive or technical review of all dietary assessment methods; many re views have been published (1-14). This manual is de signed to help health professionals to…

affect the organizational performance. This study of exploratory nature aims to develop an operational model of strategic alignment between business strategies and goals and information technology strategies and goals. To this model converge elements from classical strategic alignment models, studies about methodologies of strategic planning implementation, methodologies of integrated information systems implementation and findings from multiple case studies. The main results show…

affect the organizational performance. This study of exploratory nature aims to develop an operational model of strategic alignment between business strategies and goals and information technology strategies and goals. To this model converge elements from classical strategic alignment models, studies about methodologies of strategic planning implementation, methodologies of integrated information systems implementation and findings from multiple case studies. The main results show…

Solar Santa Maria Inn. A This work is about the Marketing MIX study realized in a Business Project of a hostel located in Cachoeira Paulista city, Sao Paulo state, that offers a quiet and comfortable accommodation to tourists from all over Brazil, that usually visit that religious region. For this study we analyzed the positioning of the business, the Mix and Marketing Planning. The Business Project from where it was resulted and the study that follow involved many researches and…

strengths and weaknesses of the company in queries quality of products and services, payment, time and attendance, identifying the actions of competition; propose actions marketing for the company. The methodology used as research strategy of the case study as a descriptive and exploratory, with approach of quantitative and qualitative data, using questionnaires that were applied to customers of the company Sarah Tourism, located on the town of Balneario Camboriu/SC. The…