Case Study Porter

organizations are being conducted to work with strategic planning, but in a global enviroment where the time is a crucial condition, it´s fundamental that the companies gurantee the results are aligned with the plan and goals and take prompt actions in case they be far from the expectations and without tendency to achieve what was defined. For these companies that are misaligned with their initial strategic plan, this research pretend to develop a guide to guarantee the alignment…

pequena empresa. ABSTRACT The purpose of this study was to reflect about the importance of a marketing planning in small business, analyzing how their managers, especially in the case studied, can use marketing tools facing competitive market, diversified and globalized, considering the limitations imposed by these kind of organizations. A qualitative case study approach was presented. Through meticulous observation in the context of a small company, this study presented the results of…

concept in mind, the aim of this study was to perform this information management in a commercial company in the business of recyclable with serious management problems and to make the information available to everyone. By decentralizing and delegating tasks to other employees, many of them will be able to perform similar functions, leading closer to its real business purpose and make them more confident. The methodology used in this study was the case study. The literature review…

dissertation, University of Manchester • Mercer Human resources consulting, (2004), “Communication: the key to retaining your workforce”, www.mercerhr.com • MUKASA Sarah, (1999), “Are expatriate staff necessary in international development NGOs?”, A case study of an international NGO in Uganda”, CVO international Working paper 4 • Penna Plc, (2003), “Itchy feet, a research on employee loyalty”, www.e-penna.com • PEOPLE IN AID, (2003), “Code of good practice in the management and support…

of this study a whole range of concepts associated with costs, undermining its scientific development and practical application. Works that purport to define and delimit its concepts have conceptual differences and contradictions of what is, in fact, STRATEGIC MANAGEMENT of costs. With the evident problem of the lack of a definition for the SCM, the main elements that make up a conceptual framework - its means (tools) and goals (events) - also present conceptual problems. This study aims to

(hardware e software), sistemas de informação, telecomunicação e automação de escritórios” (PALVIA, 1997). A TI tem afetado a competição ao alterar a estrutura do setor, criar novos negócios e proporcionar vantagens competitivas. De acordo com Porter e Millar (1985), a TI permeia toda a cadeia de valor e também o sistema de valor, impactando processos, estruturas e até mesmo produtos. Segundo Monteiro e Bezerra (2003), as empresas estão recorrendo à aplicação de TI nas cadeias de…

implemented in a business, among others, were explored. A case study is conducted having as center the company Natura Cosméticos, which presents an environmentally responsible behavior. This study will run through an exploratory method with literature review and analysis of published material on the sector Toiletry, Fragrance and Cosmetics in general, as well as on the company Natura Cosméticos, specifically. Based on the successful case of the selected company, it was found that the…

PLANEJAMENTO ESTRATÉGICO BASEADO NO BALANCED SCORECARD: UM ESTUDO DE CASO APLICADO A UMA PEQUENA EMPRESA DE SEGURANÇA STRATEGIC PLANNING BASED ON THE BALANCED SCORECARD: A CASE STUDY APPLIED TO A SMALL SECURITY COMPANY PLANIFICACIÓN ESTRATÉGICA BASADA EN EL CUADRO DE MANDO INTEGRAL: UN ESTUDIO DE CASO APLICADO A UNA PEQUEÑA EMPRESA DE SEGURIDAD Sionésio Correa de Souza, MSc. Universidade do Vale do Itajaí/Brasil sionesio@khronosnet.com.br Sidnei Vieira Marinho, Dr. Universidade do Vale…

Competitividade; Viabilidade econômica; Taxa interna de retorno; Valor presente líquido. ABSTRACT Organizations are faced with several challenges. Among them is the planning of investments in new projects given the uncertainties of the market. This study aims to discuss the importance of examining economic and financial viability of projects, based on the analysis of the acquisition of new equipment for the syrup to a soft drinks factory located in Rio Grande do Sul. The…

it becomes relevant to determine the impacts occurring in companies inserted in these processes, seeking to understand the importance of this growth strategy in the results of financial institutions. For this reason, the main objective of this study is verify XV SEMEAD Seminários em Administração outubro de 2012 ISSN 2177-3866 that there was value creation (maximization of shareholder wealth) or value destruction (reduction of shareholder wealth) of acquiring companies…