Monografia Case Fidelização

enquadramento de cada caso relatado a partir dos três usos da informação e do conhecimento propostos por esse autor. 12 ABSTRACT This research work analyses 20 case studies founded in the literature and aims at gaining a better understanding about the real meaning of the term “Knowledge Management” to these firms in the cases. Another goals involve the understanding about how these organizations have been using information and knowledge towards reaching its organizational goals…

were evaluated, in a form of case studies, to see how firms with the forest certification of plantation are implanting their programs of social responsibility. It was verified that the stakeholders directly connected with forest certification valorize the indicators for legal and administrative aspects and forest workers. Those indirectly involved with forest certification valorize the legal and administrative approaches, the communities, and ecological aspects. The case studies indicate…

extremely competitive market, to create value and waste disposal. Numerous Lean Six Sigma tools were used to develop the study case, including 5S, Workflow Diagrams, Kaizen, Andon, Standard Work, Matrix of Priorities (GUT), 5WHY’s, Brainstorming, SIPOC Diagrams, among other industrial engineer techniques, with the use of DMAIC cycle as the approach methodology. This study case allows the recognition of the methodology importance, supported by its gains and lack of investment in most…

na construção e posicionamento da marca garante a concorrência e a informação para com os consumidores. Vale ressaltar que, de acordo com o Senado (2008) a publicidade não influencia diretamente o aumento de consumo de cerveja, ela atua na fidelização e posicionamento da marca frente ao consumidor. Este é impulsionado a 49 adquirir o produto de acordo com a renda que possui e com a temperatura do ambiente em que vive. Segundo Mazoni e Valim (2013), a marca Skol é a mais valiosa do país em

inspections. Most adverse events in health practice happen in an uncontrolled environment, giving it a random bias. Hence, no matter how much information factors and procedures are gathered, it is not possible to foresee the precise outcome. Such is the case in blood transfusion, for even if done in strict accordance to all technical guidelines one cannot assert that the receptor will be safe from adverse effects. On the other hand, health inspections are Public Health measures…

modificara suas estratégias. Em alguns casos, as mudanças estratégicas implementadas seguiram o modelo das grandes cadeias de desconto, competindo à base de preços. Muitas empresas passaram a investir em marcas próprias e a desenvolver programas de fidelização de clientes." (p. 1). A recuperação do setor afastou os prognósticos negativos que haviam sido feitos, assistindo-se a reposicionamentos e reconfigurações estratégicas das empresas. Assim, o formato de lojas de departamento…

FOR THE DEGREE OF PHILOSOPHY DOCTOR (PH. D.) O USO DE FERRAMENTAS QUANTITATIVAS EM CALL CENTERS – O CASO CONTAX MARCO AURÉLIO CARINO BOUZADA 2006 CHAIRMAN: PROF. EDUARDO SALIBY DEPARTMENT: ADMINISTRATION This thesis describes – with the aid of a case study – the deployment of a set of quantitative tools to deal with part of the operation problems found in the call center of a large brazilian company in this industry called Contax, and discusses its usability. The question is…

world countries as two major factors responsible for the success of organizations. This article aims to understand how CRM technology can be used in institutions of private higher education to obtain a competitive advantage. Therefore, there was a case study in the company "Alpha" in which adopted a qualitative research approach. In 1 Formada em Administração de Empresas e especialista em Gestão Empresarial e Didática no Ensino Superior pela Faculdade Capixaba de Nova Venécia e…

Brazil in the regulation of financial institutions regarding the payroll loan through the application of case law on the subject. Payroll loans has been a mode of acquisition of credit by consumers increasingly common practice in view of lower consumer interest rates than other types of credit, and financial institutions a more secure investment with a view discount consumer's own salary. The case law concerning this matter has been vigilant since 1950 when the first law on loans charged…

produtos turísticos online, mais do que os dois níveis inferiores. v Summary This present master degree dissertation has as a theme, the influence of the internet in the consumer behavior purchase decision process, in specific the touristic products case study. The main objective is to understand the influence of the internet in the consumer behavior purchase decision process, in specific the online touristic products. The specific objectives, comprise: identify influences,…