Low Cost

Estudo de Caso da Gol 01) Conceitue, resumidamente, o modelo de negócios que a gol utilizou para entrar no setor de aviação civil no Brasil? A Gol entrou no setor de aviação civil, implantando o modelo low cost, low fare (baixo custo, baixa tarifa). Sua ideia era estabelecer uma companhia de baixas tarifas para atender à demanda das classes mais baixas, que abrem mão de regalias e serviços luxuosos. 02) Quais lhe parecem ser a missão e a visão da Gol?…

alimentares da linha Discount na Europa. 2. Análise do Mercado onde a empresa atua e principais concorrentes 2.1. Marketing mix No que se refere ao sector de Low Cost existe uma baixa diferenciação em produtos e serviços mas quando se abrange todo o sector alimentar e não alimentar a diferenciação é bastante abrangente na relação low cost com hiper, super e mini mercado. Em relação aos produtos encontramos no lidl produtos alimentares e não alimentares, este oferece uma gama…

Affecting IBM..3 SWOT Analysis.3 Strengths.5 Weaknesses.6 Opportunities.7 Threats.8 Strategic Choices of IBM..8 Openness.9 Reduction of the Cost of Service.10 References.13 Appendices.14 Appendix A: IBM: Background Information..14 Table of Figures Figure 1 SWOT Analysis of IBM..4 Figure 2 Openness Strategy.9 Figure 3 Reduction of the Cost of Service.10 Introduction As of now, there are different internal and external factors that are affecting the performance of each and…

1.3 DADOS DA ORGANIZAÇÃO Há onze anos, a GOL impulsiona o mercado brasileiro de aviação a se desenvolver, sempre apresentando processos, serviços e produtos inovadores e pioneiros. Com seu modelo de negócios de baixo custo, baixa tarifa (low cost, low fare), a companhia democratizou as viagens de avião no Brasil e na América do Sul. A cada ano a empresa consegue conquistar mais clientes que antes não podiam fazer viagens aéreas por não terem condição de pagar pelas passagens. Por…

the smaller heterogeneous. Nowadays there are more than 500,000 items in the European roads. Its success was due to the big space of the car in so small car (only 3.5 metres), it is one of few city cars tat have 4 doors, and, of course, the low price and the low consumption. Now this car has been improved with a better engine having more power and a softer running. If we try to target these cars all of them are for young single people or couples without children. May be in this aspect…

consegue eliminar os rivais se esta estabelecer uma diferença que consiga preservar. Monday, October 1, 2012 “Southwest Airlines serves price and conveniencesensitive travelers” “Ikea targetsyoung furniture buyers who want syle at low-cost” “(…) Low-cost position comes from having the customer “do it themselves.” Posicionamento estratégico tendo em conta as necessidades do cliente. Monday, October 1, 2012 As origens do posicionamento estratégico: Variety-based…

company has 1.3 million employees working at 3,200 locations in the United States and 1,100 locations in Mexico, Puerto Rico, Canada, Argentina, Brazil, China, Korea, Germany, and the United Kingdom. Wal-Mart aims to instill its logo, “Everyday Day Low Prices” in each and every division. Currently the company is broken down into four divisions: Wal-Mart Supercenters, Discount Stores, Neighborhood Markets and SAM’S Club Warehouses. The magnitude and global presence of Wal-Mart allows it…

stock chosen. 9. a. Distributes a relatively low proportion of current earnings to offset fluctuations in operational cash flow; lower P/E ratio. b. Distributes a relatively high proportion of current earnings since the decline is unexpected; higher P/E ratio. c. Distributes a relatively low proportion of current earnings in order to offset anticipated declines in earnings; lower P/E ratio. d. Distributes a relatively low proportion of current earnings in…

from injuries, and for every person who dies, several thousand more are injured, many of them with permanent sequelae. Injury accounts for 16% of the global burden of disease. The burden of death and disability from injury is especially notable in low- and middle-income countries. By far the greatest part of the total burden of injury, approximately 90%, occurs in such countries. Decreasing the burden of injuries is among the main challenges for public health in this century. The World…

the entry of Gol Airlines from 2001 to 2004. In that period a newcomer like Gol was able to quickly start operations at congested airports such as Congonhas and Santos Dumont. Estimation results permitted addressing the following questions: How does cost variables affect prices? What is the impact of variables such as the exchange rate, flight frequencies and average aircraft size on the pricing of airlines? How does the number of actual competitors affect prices? The paper is divided in…