Strategic business analysis: ibm

Strategic Business Analysis: IBM
Table of Contents
Introduction..2
Internal and External Factors Affecting IBM..3
SWOT Analysis.3
Strengths.5
Weaknesses.6
Opportunities.7
Threats.8
Strategic Choices of IBM..8
Openness.9
Reduction of the Cost of Service.10
References.13
Appendices.14
Appendix A: IBM: Background Information..14
Table of Figures
Figure 1 SWOT Analysis of IBM..4
Figure 2 Openness Strategy.9
Figure 3 Reduction of the Cost of Service.10
Introduction
As of now, there are different internal and external factors that are affecting the performance of each and every individual in an organization and the overall performance itself. In addition, it can be seen that those companies that are operating in the global market are the one that are directly affected due to the different changes. The said change is driven by transformation of local and international market such as the financial and economic situation of the world, trends in the local and international market as well as the changing tastes, preferences and behaviors of the customers. All of the said factors are considered as connected with each other, thus creating changes that are important in order to sustain the position of a company in the global market.
As a result, more and more companies are focusing on the process of evaluation of their current position in the local and global market which focuses on analyzing their internal strengths and weaknesses as well as the different external environment factors that can cause threats and opportunities for the company. All of the said factors can be used in the process of decision-making in different activities and plans that are needed to be done in order to ensure competitive advantage and position in the market.
Internal and External Factors Affecting IBM
International Business Machines Corporation (IBM), also known as the Big Blue is a multinational computer technology and consulting corporation that is located in Armonk, New