Imagem Loyalty

Palavras-Chave: Fidelização, agregação, valor, produtos e serviços. ABSTRACT The objective of this paper is to present the importance of adding value to products and services as a strategy for customer loyalty . In the competitive market that the companies are today and with increasingly demanding customers , spreads have become a tool for customer retention . Due to intense competition , the client does not become 100 % loyal to the company. The…

several lessons imposed, since every company has to worry constantly reviewing and investing in its logistics infrastructure, especially in the crucial points for the execution of daily tasks, the internal organization and the quest for customer loyalty, which is only possible through trust in the workplace. Another need is the choice of trained professionals for a particular function. Combining this with the ability to adapt to the market, any enterprise is greatly increasing their…

help to control applications, tables, and related products. As for the client part of the system, will be provided directed to perform requests, queries, menus, etc. Using this system it is anticipated that the restaurants have more profits to the loyalty of its clientele. Keywords: Restaurants, management systems, web systems, technology, food industry. LISTA DE ABREVIATURAS E SIGLAS AJAX API BD HTML IDE JSON PHP SGBD CSS SQL Asynchronous Javascript and XML (Javascript Assíncrono e…

the continuous improvement of the company search of excellence in products and services offered. The marketing strategies are tools designed to help companies successfully enter in their market, know the spending habits of their customers, ensuring loyalty them and adding value to their brand, creating competitive advantages and increasing the profitability of the organization. Key Words: Market, Marketing, Strategies, Competitive differential. LISTA DE QUADROS QUADRO 1 -…

O concorrente A divulga seus produtos e serviços na fachada do posto, mas é importante ressaltar que desenvolveu uma ação social promovendo o dia das crianças com brinquedos e pinturas aos filhos dos funcionários e dos clientes, isso fortalece a imagem da empresa na sociedade. O Posto Zandoná possui como diferencial em relação aos outros concorrentes a loja de conveniência AM PM, lavação de carros e o cartão de fidelidade KM de Vantagens Ipiranga. No Brasil e no mundo, especialistas e…

marketing. It can be said from the research results that Telemar understands and applies most of the conceptual investigated issues . However, it does not have any tool either to evaluate the relationship strategy efficiency or to use customer’s loyalty and profitability to measure the organization performance. Moreover, it is observed not only the identification of the conceptual issues of relationship marketing in B2B service organizations, but also the confirmation that it is…

demais diferenças. Em ambos os países há a preocupação na utilização de diferentes formatos de loja para atender segmentos de mercado distintos, percebe-se a importância de estratégias de posicionamento, segmentação, marcas, sortimento, localização, imagem, ambiente de loja e composto de marketing, além da preocupação com seleção e avaliação de fornecedores de marcas próprias. Implicações incluem sugestões para varejistas supermercadistas. Palavras-chave Marcas próprias. Varejo…

appearance of the physical installations, the equipment, the staff and the material of communication. Therefore, it is recommended that the company seeks to improve these aspects in order to make quality a competitive advantage that can ensure the loyalty of existing customers and win new customers. Keywords: Quality; Service; Treatment; Satisfaction; Customer. 1 1 INTRODUÇÃO A partir do fenômeno da globalização, no início da década de 1990, houve entrada de grande número…

clientelism will tend to see as intrusions into private affairs kinds of reporting that would be taken for granted in more liberal societies. And if clientelism treats information as a private resource, it also places a premium on public demonstrations of loyalty to the patron. 6 A prática de clientelismo entre Estado e meios de comunicação de massa é uma característica aparente desde a formação da imprensa. Em 1861, Karl Marx já denunciava que os…

trabalho, familiares, amigos) e, por último; expressiva de valor, quando o consumidor realiza uma compra motivado pela convicção de que a sua imagem será favorecida pelo grupo no qual está inserido. A idade e a fase da vida do consumidor, a ocupação, circunstâncias económicas, …