Case Miopia

Intel, Sprint e The Body Shop tiveram igualmente sucesso na exposição dos seus números. A gestão em livro aberto representa o método por excelência para comunicar honestamente com empregados e construir altos níveis de confiança. Como escreve John Case em Open-Book Management: The Coming Business Revolution: Quando os livros estão abertos, todos podem ver o que se passa. É mais difícil para os gestores esconderem-se por detrás de desculpas ou apontar o dedo aos outros. A gestão em…

necessidades e expectativas da sociedade ELEANDRO Numa realidade complexa como a brasileira, em que as diferenças sociais e econômicas se intensificam, as companhias perceberam, na última década, que a visão de negócio estava sendo ofuscada por uma miopia que, se não devidamente cuidada, poderia comprometer seriamente o seu desenvolvimento futuro e, conseqüentemente, afetar os lucros. A preocupação ganhou corpo com a competitividade de mercado e fez com que algumas companhias…

sure to write to each other regularly. I hope that I’ll see you before you leave, we still have a lot to talk about. I believe that Brussels is a very pleasant city, but it's bound to feel strange for you in the beginning. Write to me soon in any case. Well, goodbye for now, this is just a brief note dashed off in haste, but I had to tell you how delighted I am at the news. Best wishes, and believe me, always, Your loving brother, Vincent Fonte: Disponível em: . Acesso em…

the technological and scientific advances in medicine, attenuating and even overcoming the deficiency. on the other hand, there are numerous diseases that are not classically taken deficiency, such as the various diseases not apparent, as well as cases of drug addicts or alcoholics undergoing withdrawal, mental disorders, morbid obesity, among others, pointing to the main causes crippling, but not addressed in the legislation that deals with the reservation of vacancies in the labor…

the management of a company providing food service and entertainment centre of the city of Arapiraca, Alagoas State, Office Comedoria & Bar. The methodology of the study characterized as exploratory and bibliographical research, developed through case study. A conceptual review about service, Marketing, composed of Marketing and consumer behavior, introducing the concepts of some authors, seeking theoretical basement, suitable for study purposes. Field data collection took place by…

interpersonal treatment links procedural justice to respect for people's rights and dignity and consideration of their needs and concerns. Distributive justice refers to the fairness of the distribution of services. In this case, respondents were asked whether they received a fair level of services, or whether they received too little or too much. 6 A Figura 2 apresenta as diferenças entre a polícia tradicional e a polícia contemporânea e as características de cada

retrognatismo e enoftalmia. Manifestações Oculares 37,38: A ectopia do cristalino é o achado mais freqüente (60%). A córnea achatada, o maior comprimento axial do globo ocular e a hipoplasia da íris são manifestações clínicas primárias da síndrome. A miopia, a ambliopia, o glaucoma, a catarata e o descolamento de retina também são achados comuns. Manifestações Cardiovasculares 37,38: As anomalias cardiovasculares estruturais ocorrem em mais de 80% dos pacientes com Marfan. Podem…

Promotional Marketing to the growth and enhancement of their brand. Several references were used, with special emphasis on marketing and promotional advantages of its use in that consulting firm. In the embodiment of the present study we opted for a case study, through the deductive method, in order to gather information through observation, then to propose actions aimed at a more efficient dissemination of the company through promotional marketing. It was concluded then that the…

paralyzing-forbidding inaction, stringent regulation, and everything in between. The reason is that in the relevant cases, every step, including inaction, creates a risk to health, the environment, or both. This point raises a further puzzle: Why is the precautionary principle widely seen to offer real guidance? The answer lies in identifiable cognitive mechanisms emphasized by behavioral economists. In many cases, loss aversion plays a large role, accompanied by a false belief that…

ao coração dos consumidores, depois se vai para a cabeça e só então pode se esperar que eles respondam com o comportamento desejado. Neste cenário, são mais comuns as campanhas multi-step e multímidia, que, aliás, caracterizaram a maior parte dos cases premiados este ano aqui em Cannes. Koblinger concluiu sua participação na coletiva com um comentário pessoal que coincide com a minha percepção sobre a presença do marketing direto no Festival. É muito excitante trabalhar num mercado…