Case Gafisa

Organizing for worldwide effectiveness: the transnational solution. California Management Review, Berkeley, v. 31, n. 1, p. 54-75, 1988. BONOMA, T. Case research in marketing: opportunities, problems and process. Journal of Marketing Research, Chicago, v. 12, p. 199-208, 1985. BOYD, H. W.; WESTFALL, R.; STASCH, S. F. Marketing research: text and cases. Homewood: Irwin, 1989. 150 O investimento externo da Petrobras: uma análise com base em vantagens específicas Brouthers, K.…