Nespresso
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Innovation and commitment to highest quality as key corner stones for sustainable growthH.-Joachim Richter Director Corporate Communications Nestlé Nespresso SA
Working at Nestlé April 1st, 2008
Disclaimer
This presentation contains forward -ooking statements which reflect Management’s current views and estimates. The forward-looking statements involve certain risks and uncertainties that could cause actual results to differ materially from those contained in the forward-looking statements. Potential risks and uncertainties include such factors as general economic conditions, foreign exchange fluctuations, competitive product and pricing pressures and regulatory developments.
© Nestlé Nespresso SA – Corporate Communications March 2008
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Overview
Vision & Ambition Nespresso Trilogy Building the Brand Performance
© Nestlé Nespresso SA – Corporate Communications March 2008
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What Was the Starting Point?
Nespresso Concept Idea: to offer espresso just like the best Italian coffee bars do, but directly in homes and work places. After years of research at Nestlé R&D on the technological development, including many patents, the project was completed in the mid 1980s. The result: the Nespresso system; an espresso machine using unique, premeasured ground coffee capsules that protects coffee from the damaging effects of light, air and moisture and allowed easy preparation with guaranteed, consistent highest quality.
© Nestlé Nespresso SA – Corporate Communications March 2008
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Our Vision & Ambition
CHF
Redefine the world of coffee and position Nestlé Nespresso as the industry thought leader for portioned coffee Our vision is to be preferred and respected as the leading premium quality coffee company for portioned coffee, and become the icon for perfect coffee worldwide Build the Nespresso brand into a CHF 2 billion business in 2008
2008 2 Billion
1986
© Nestlé Nespresso SA – Corporate Communications March