Análise swot

SUMMARY
INTRODUCTION 3
1 MARKETING 4
2 SECONDARY RESEARCH 9
3 PRIMARY RESEARCH 11
4 SWOT ANALYSIS 14
CONCLUSION 17
APPENDIX 1 18
REFERENCES 20

INTRODUCTION
The aim of this work is to analyze the strengths, weaknesses, threats and opportunities under the marketing point of view on DCAS (Dublin College of Advanced Studies). The following analysis uses the SWOT matrix, a recognized tool used by marketing to measure and match internal strengths and weaknesses and external forces as opportunities and threats. Besides the SWOT analysis, was performed a survey with students (clients), in order to discover their satisfaction about the tuition and services provided by the institution and to assist on the development of coherent strategies for the organization.
Also, this work intends to suggest actions and improvements according to the data collected by a secondary research taken from the Irish Census and the Irish Naturalization and Immigration Service website. 1 MARKETING
Nowadays, several definitions are given for different authors for the term “Marketing” and its issues, however for the making of this work will be used as reference some of these recognized experts on the subject.
According to Kotller (follow Linehan and Cadagon 2011), Marketing is social and managerial process by which individuals and groups obtain what they need and want through crating and exchanging and value with others. Linehan and Cadagon (2011) also mention an American Marketing Association’s definition of Marketing. It says that Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchange and satisfy individuals and organizational objectives.
The idea of marketing as it was mentioned above is relatively recent. The basic idea of marketing as an exchange process was introduced when people begun to permute among each other crops or surplus goods during the end of nineteenth and early