The Firm

os fatores mais relevantes. ABSTRACT The main objective of this article is to verify an innovation on services and competitive advantage relation in fast food industry in the city of São Paulo. The research initiates with a brief theoretical revision on concepts of innovation on services and competitive advantage. Later the methodology of research and the used techniques of analysis are presented. It was opted to using methodology of quantitative nature. The data had been collected by…

analyzes the changes that have been occurring in the Brazilian textile and apparel industries since the 1990's as the result of the economic globalization and the Brazilian trade liberalization. The paper uses the approach of value chain to give a broad perspective of the relationships among the several links that form the textile and apparel chain. The paper begins with an analysis of the changes that have been occurring in the world textile and apparel industries since the 70's…

conceptual character studied and reflected the theory and the practical one of the corporate governance, in such a way internal as external to the organization. It approached and it evaluated the involved relationship enters the several players in the enterprise actions, the agency theory, that estimates the existence of conflicts between involved parts. It concludes that it has a necessity of bigger deepening of research to explore mechanisms that safeguard the interests, not only,…

um custo muito menor. REFERÊNCIAS BIBLIOGRAFICAS COASE, Ronald H. The nature of the firm. Economica, New Series, London, v.4, n.16, p.386-405, Nov. 1937. SALIBA, F. A Adoção do Custo Total de Propriedade no Processo de Compras de Grandes Empresas Brasileiras: um Estudo de Casos. Rio de Janeiro: UFRJ/COPPEAD, 2006. WILLIAMSON, O.E. Transaction Cost Economics and Organization Theory. In: SMELSER, N.J.; SWEDBERG, R. (editors). The Handbook of Economic Sociology. Princeton, Princeton…

PODEMOS AINDA APRENDER COM NONAKA E TAKEUCHI?1 Fernando Luiz Goldman2 RESUMO Este artigo, teórico, em forma de ensaio, revisita “The Knowledge-Creating Company”, de Nonaka e Takeuchi. Publicado há quinze anos, aquele livro, apesar de sua enorme repercussão na área de Gestão do Conhecimento Organizacional, pretendia ser um trabalho sobre a Inovação. O objetivo central do artigo é contribuir para a melhor compreensão de que a teoria proposta inicialmente por Nonaka, na qual a inovação é fruto

being an outmoded institution, the family firm, in its various forms, occupies an important place in industrialized and emerging economies. However it is clear that the traditional family firm, with its reluctance to admit non-family partners and external management, will be hard put to survive without trade barriers and faced with the demands of globalization/regionalization. The article analyses some of the classic internal questions involving the family firm such as the succession,…

Planejamento estratégico. I. Ahlstrand: Bruce. 11. Lampe!. Joseph. III. Título. CDU 658 Catalogação na publicação: Ana Paula M. Magnus - CRB-10/Prov-009/ 1 0 201 0 Obra originalmente publicada sob o título Strategy Safari.· The Complete Guide Through the Wi/ds of Strategic Management, 2nd Edition Dedicatória ISBN 0-273-71 958-01978027371 9588 ©Henry Mintzberg, Bruce Ahlstrand and Joseph Lampel, 1 998, 2009. Tradução publicada conforme acordo com Pearson Education…

Dell, who founded the Dell Computer Corporation in 1984 with nothing more than $1,000 and an idea, serves as Chairman (he was also chief executive officer until 2004) of the fastest-growing major computer systems business in the world. The company is now worth billions because Dell decided to bypass the middleman, who adds little value to the products, and sell custom-built PCs directly to end users. Thanks to this original direct-marketing approach and pioneering of the industry's…

computer that does not attempt to compete on price. The company has reduced prices after some initial product launches. It uses skimming and preimuim pricing strategies. * The AppleiPad is priced at a minimum of $499. * The Apple iPhone costs begin at $99. * The Apple iPod Classic is priced starting at $249. * The Apple iPod Nano costs $149. * The Apple Mac Book costs $999. * The Apple MacBook Pro is priced at $1199. * The Apple Quicktime Pro for Windows costs $29.99

custos de transação, impostos por exemplo, causam impacto sobre a oferta e demanda de um mercado e prejudicam realizações de negócios, de transações, empobrecendo a sociedade. O conceito não é novo, surgido em 1937 com a publicação do livro The Nature of the Firm do eminent Ronald Coase, laureado com prêmio Nobel em 1991. Outro nome importante é do economista Oliver Williamson, que trouxe importantes contribuições ao tema e é um dos pais da Nova Economia Institucional, também sendo…