Apple 4 ps

525 palavras 3 páginas
Product * Portable Computers – including Mac products such as Mac Book Pro, iMac, MacBook Air, Mac Mini, Xserve * Servers – including Xserve, Xsan, MacOS X Ser, MobleMe. * Accessories – including MagicMouse, Keyboard, Led Cinema Display. * Wi-fi Based Stations - including Airport Express, Airport Extreme, Time Capsule. * Developer – including Developer Connection, Mac Program, iPhone Program. * iPod – including iPod Shuffle, iPod Nano, ipod Classic. * iPhone – including iPhone3GS, iPhone3G, iPad. * iTunes – including movies, TV shows, audio books, games. * Periphal products – including Printers, Storage devices, digital videos and cameras.
Price
* Apple is a premium brand computer that does not attempt to compete on price. The company has reduced prices after some initial product launches. It uses skimming and preimuim pricing strategies. * The AppleiPad is priced at a minimum of $499. * The Apple iPhone costs begin at $99. * The Apple iPod Classic is priced starting at $249. * The Apple iPod Nano costs $149. * The Apple Mac Book costs $999. * The Apple MacBook Pro is priced at $1199. * The Apple Quicktime Pro for Windows costs $29.99 * Apples iPad pricing strategy includes the flexibility to lower the prices if consumer response dictates such action. This would be consistent with a similar $200 price cut on the iPhone in 2007. * In 2009 Apple announced a reduced cost pricing structure for iTunes - songs will cost 69 cents, 99 cents or $1.29. He said the "vast majority" of the songs will cost 69 cents. Changes are said to be a response to a slower pace of music downloads.
Place
* Apple, Inc Headquarters are located at is located at 1 Infinite Loop, Cupertino, California. * The Apple Consultants Network includes independent professional service providers and technology consulting firms that specialize in Apple and third-party solutions. Certified on Apple technologies, these

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