Retail Mix

Palavras-Chave: Decisão de compra; Estratégias de marketing; Organização varejista. Abstract: The research’s goal is to study the strategies that can be used to arouse interest and to stimulate the decision of purchases of consumers of wines in the retail store organization in Belo 1 Professor do Departamento de Administração da Universidade Federal de Viçosa – UFV. Cursa Doutorado em Ciências Humanas – Sociologia e Política (FAFICH/UFMG) E-mail: magnus@ufv.br. 2 Bacharel em…

4 MANAGEMENT DECISION 32,2 Has today’s dominant marketing mix paradigm become a strait-jacket? A relationship building and management approach may be the answer. From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing Christian Grönroos approach to marketing which eventually has entered the marketing literature[2, 4-14]. A paradigm shift is clearly under way. In services marketing, especially in Europe and Australia but to some extent also in…

would have combined two of the three independent ready-mix concrete suppliers in Tucson, Arizona. Ready-mix concrete is a precise mixture of cement, aggregates, and water. It is produced at local plants and delivered as a slurry in trucks with revolving drums to construction sites, where it is poured and formed into its final shape. Commission staff determined from information received from customers that a hypothetical monopolist over ready-mix concrete would raise price significantly…

ABSTRACT The current studies about the retail are unanimous in affirming that the times of the simple competition, based in the price, are being stop backwards. From this time, the retailers are if adjusting to the model of value creation, observing the benefits and attributes that its customers look for, minimizing the costs and adopting some differential in relation to the competitors. This differential can be the localization, the cycle of life of the retail, competitive…

marketing concept and retail inside of Fotograma Vídeo Clube OF FURNITURE as answer to turn the capable company to act in the competitive atmosphere. They are characterized by the specialized and concerned personnel with the services rendered and products for the customers, the present report was developed in a group of you analyze accomplished in Fotograma Vídeo Clube, with the intention of passing the company the marketing concept and retail. To make possible and retail…

Organização. ABSTRACT Founded in 1952 in São Caetano do Sul in São Paulo state, the Polish immigrant Samuel Klein, Casas Bahia has become the best company in retail trade in furniture and appliances in Brazil. The work will demonstrate how the company positions itself in the retail segment of household appliances and furniture, in relations to costs, benefits, or intermediate and strategic positioning. It will also be an assessment seeking to…

Contabilidade, Estatística Aplicada, Dinâmica das Relações Interpessoais. ABSTRACT The present project is one of the largest and most respected companies in the country's retail sector, Grupo Pao de Acucar. In this presentation we will see data and facts of the origin of the organization. We will also see the model presented by the management company, the objectives and the area it occupies in the…

the factorial exploratory analysis and bivariate correlation analysis, it has been found that the profiles of higher resources, even financial and intellectual, are more likely to use own-brand products. Key words: psychographic profile; own-brand; retail INTRODUÇÃO Desde a década de 1980, os estudos de marcas e de gestão de marcas têm atraído forte interesse por parte dos estudiosos de marketing e acadêmicos (Riezebos; Kist; Kootstra 2003). 1 Em uma vertente mais recente,…

ser elaborada uma reunião de planejamento, em que serão definidos cronograma, a dimensão da coleção, capital disponível e uma estimativa de faturamento. Também deve ser delimitado no pré-planejamento o mix de produto e de moda (o mix de produto é a variedade de produtos que uma empresa oferece já, o mix de moda é composto por três segmentos: básico, fashion e vanguarda); o público-alvo; e finalmente deve ser realizada a análise da coleção anterior. Já, no planejamento é necessário que…

física e mental. Além disso, alguém com a cabeça fresca lidará melhor com imprevistos ou situações de tensão. As pesquisas revelam que 68% dos clientes das empresas fogem delas por problemas relacionados à postura de atendimento(Fonte:National retail merchants association). Numa escala decrescente de importância, podemos observar os seguintes percentuais: • 68% dos clientes fogem das empresas por problemas de postura no atendimento; • 14% fogem por não terem…