Imagem Loyalty

Vilas Boas3 , Stella Naomi Moriguchi4 e Juliana Flávia Palazzo Macedo5 Resumo Marcas regionais de alimentos proporcionam diferencial competitivo porque seus consumidores relacionam determinados atributos desejados com a imagem positiva da origem geográfica do produto. Tal imagem influencia o processo de decisão de compra, diante de suas percepções sobre os atributos da marca e os benefícios esperados ao consumir produtos dela derivados. Nessa visão, este trabalho evidencia a estrutura…

em muitas iniciativas conjuntas. Divididos, há pouco que possamos fazer – pois isolados e separados não ousaríamos enfrentar um desafio poderoso’. Kennedy diz: “To those old allies whose cultural and spiritual origins we share, we pledge the loyalty of faithful friends. United, there is little we cannot do in a host of cooperative ventures. Divided, there is little we can do – for we dare not meet a powerful challenge at odds and split asunder”. Neste parágrafo Kennedy…

a busca de apoio? Qual seria o volume ideal de transferência diretas dos recursos da Pangea para a comunidade 3 e o ambiente na qual está inserida? E o Estado? Qual o seu verdadeiro papel? Qual a importância da Responsabilidade Social para imagem externa da organização? E para os colaboradores internos? Com estas questões em mente, Renato Machado contou com o apoio e a experiência de seu pai para iniciar os primeiros projetos de responsabilidade social e ambiental na empresa…

results, to be the reference in the field which they operate, loyalty customers, among other factors, has led the institutions to emphasize the satisfaction of its customers, aiming to meet the needs of those in order to enchant them for customers to build a relationship with the organization and how loyal the company. Under this focus the present study focused his research on the relationship between customer satisfaction and loyalty in the company, Repecon Automóveis Ltda. - Filial…

desenvolvimento urbano e a produção agropecuária por mais de cem anos, a Mata Atlântica - que se compara à floresta Amazônica em termos de biodiversidade - foi reduzida a aproximadamente 7% do seu tamanho original. Na área do projeto em Guaraqueçaba, imagens de satélite mostram que florestas foram desmatadas e degradadas para a introdução de búfalos da Ásia e uma espécie invasora de capim da África. Com as áreas do projeto protegidas em três reservas separadas, parte da Mata Atlântica,…

with society transformation as a goal, it is different from philanthropic practice, which is pure welfarism. It was clear companies that still resist to be socially responsible, just thinking on maximize profits, are only losing, once the society’s loyalty to products and / or services from companies that have social responsibility practice, companies that give some positive feedback to the society needs. A society more and more exigent boycotts products and services that undermine and…

qualitative approach. Interviews were conducted with employees, target audience, customers and consumers contemplating open and closed questions whose results showed that this little company uses this strategy as a means of leveraging the relationship and loyalty of their clients alacançando so successful in marketing. Keywords: marketing, client, strategies. 18 SUMÁRIO INTRODUÇÃO _______________________________________________ 10 PLANEJAMENTO DE…

DEPLOY THIS ESSENTIAL MANAGEMENT TOOL FOR THE DEVELOPMENT OF ORGANIZATIONS Abstract With the advent of globalization, companies struggle to remain firm in the market has become a relentless pursuit of competitive advantages that can build customer loyalty, and transform the organizational environment. In this context, we highlight the importance of strategic planning, since it is a management tool that begins with the organizational diagnosis in order to set goals and strategies…

purchasing habits, tastes different and vary in their needs, wishes and preferences. With respect to the company object of this work, the use of segmentation is related to obtaining better results, ie attraction of new customers, retention and loyalty of the old, as long the companies have great difficulties in tracking its customers and competitors to improve its offerings of value. Key-words: 1. Marketing. 2. Targeting. 3. Clients. SUMÁRIO…

Diniz. The Company has close partnership with Tourism Alatur that helps us with the release to which we have a supply contract. Through the Plan, we intend to gradually reach our goals. The first one, is the loyalty of our customers, thus, all the consequences of this factor, consolidated. Some factors can not promote the achievement of these goals, such as low range of vegetarian people, thinking about it, we do