Rede hoteleira

3387 palavras 14 páginas
Proposta de Rede Hoteleira

Brand introduction

Brand positioning

Leave the rest to usSM

Ideal for business and leisure travellers alike. Ramada offers meaningful relaxation at affordable, mid-market prices. Ramada is a welcoming and restorative hotel experience that’s available almost anywhere in the world.

Fast facts
FAST FACTS
Construction Location Key cost Operation Room Size Conversion or new build Urban & Resort Destinations €70.000 – €90.000 Ramada* €95.000 – €120.000 Plaza* Full service, Resorts, Suites 22m2 Ramada/26m2 Plaza for EMEA 30m2 Ramada/30-38m2 Plaza for APAC 80% business - Plaza 40-65% business - Resort/Ramada Global brand with local identification Great value for money Perfect fit for business & leisure Focus on Service, Quality & Consistency Conference facilities F&B concept Fitness zone

Consumer Base Key Features

Unique Features

*Subject to country, local costs and conditions









The Ramada Promise
Welcoming Team, service with a smile Invigorating Shower Ramada Mornings, breakfast at its best

Restful Sleep, great guest room experience

Exceptional Cleanliness

Community Involvement, we do care

Living room
> Welcome & Feel good > Eat & Drink > Relax & Chill > Enjoy & Party > Work & Work out

> Meet & Communicate

> Stay Connected wireless & wired

WELCOME ZONE Entrance / Reception LIVING ZONE Lounge & Bar DINING ZONE Restaurant / Coffee Shop MEETING & EVENT ZONE Conference & Banquet Rooms RELAX & WORKOUT ZONE Gym PRODUCTION ZONE Kitchen & Back of House

Guest room

GUEST ROOMS • Minimum gross room size 22 – 26m2 • Excellent bedding standards • Spacious work desk • High speed internet access LAN/W-LAN • High life safety and security standards • Security door lock • One way door viewer • In room entertainment system BATHROOM • Great bathroom experience • Invigorating power shower • Bright lighting • Guest amenities

Brand essence

What makes the brand so unique…

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