Gestão comercial
8563 palavras
35 páginas
Licenciatura em Gestão de Empresas2010/2011
Gestão Comercial
PLANO COMERCIAL
Sheraton Porto Hotel & Spa
Starwood Hotels & Resorts WorldWide, Inc.
Trabalho desenvolvido para a avaliação contínua da Unidade Curricular de Gestão Comercial
ISVOUGA – Instituto Superior de entre Douro e Vouga
Plano Comercial – Sheraton Porto Hotel & Spa] Santa Maria da Feira, 7 de Janeiro de 2011
Executive Summary
Nowadays it is essential for each company to have a commercial plan to support its development. It should contain not only the company’s objectives but also the necessary steps to achieve them. It should also consider the surrounding environment. This work’s aim is to present the commercial plan of the Sheraton Hotel, located in Porto, as required by Dr. Jorge Remondes. We chose the tourism area since it greatly contributes to the Gross Domestic Product (GDP) – around ten per cent. Besides, it still achieves positive results in spite of the negative Economic situation. And among all the options available we decide to focus our work on the Sheraton Hotel due to its national and international reputation, it is indeed part of a world leader company which owns more than seven hundred hotels worldwide. In order to develop the commercial plan we felt the urge to know more about the company, as well as about the market in which it is located, its competitors and customers. And by doing so we ended up learning more than we though we would.
Keywords: Commercial plan Market Competitors Customers
2
Plano Comercial – Sheraton Porto Hotel & Spa] Santa Maria da Feira, 7 de Janeiro de 2011
Índice
Introdução.................................................................................................................. Pág. 6 Capítulo 1 – Breve apresentação da Empresa ........................................................... Pág. 7 Capítulo 2 – Análise e diagnóstico Estratégico 2.1 – Análise do Ambiente Externo