Jogos de negócio

Strategy Business Game Strategy Business Game e TCC Fundação Getulio Vargas MBA FGVOnline www.fgv.br/fgvonline Strategy Business Game Programação Encontro presencial: • Estudo do Manual Fase de Testes (2 períodos) Competição (cerca de 8 períodos) Relatórios TCC MBA FGV Online / Jogo de Negócios www.fgv.br/fgvonline Strategy Business Game Introdução Por que usar Simulações? • Aprende-se na prática • Compressão da escala de tempo. • Troca de experiências entre os participantes. • Aprende-se com os próprios erros (e com os dos concorrentes). • Competição saudável entre os participantes (estimulante e divertida). “We learn best by doing (not by listening, by seeing, or by reading).” “Good Judge comes from experience, and experience comes from poor judgement.” MBA FGV Online / Jogo de Negócios www.fgv.br/fgvonline Strategy Business Game Diretorias  Administração Geral  Comercial / Marketing  Produção / Logística  Finanças / Controle MBA FGV Online / Jogo de Negócios www.fgv.br/fgvonline Strategy Business Game Dinâmica Análise do Cenário Inicial Decisões       Administrativas RH Marketing Produção Logística Etc … “N” Períodos Resultados Vendas  Produção/Estoque  Financeiros  Balanço/DRE  Concorrência  Etc …  Simulador Análise dos Resultados MBA FGV Online / Jogo de Negócios www.fgv.br/fgvonline Strategy…

Scorecard evoluiu e hoje é possível afirmar que se trata de uma ferramenta de gestão que organiza, de forma lógica e objetiva, os conceitos e as idéias preexistentes sobre gestão da estratégia. O Balanced Scorecard (BSC) é a forma de planejar e controlar empresas unindo a rápida implantação com controles eficientes. Isso tornou mais eficiente a administração de empresas, em níveis antes impossíveis de ser alcançados. É um sistema integrado de gestão e implementação da Estratégia…

ECONOMICS AND BUSINESS STR ATEGY MICHAEL R. BAYE Managerial Economics and Business Strategy Nash Equilibrium • Predatory Elasticity • Vertical Pricing • Mergers & Acquisitions • Pricing • Demand Marginal Foreclosure • Penetration Cost • Bottlenecks • First-Mover Advantage • Signaling • Learning Curve • Marginal Revenue • Repeated Games • Microsoft • Screening • Network Two-Part Effects • Antitrust • Cost Complementarities • Pricing • Limit…

MGT 602 Strategic Business Management Case Study Red-Box Strategy in the Movie Rental Industry Written by Ahmad Alkharoubi Ali Alzghoul Elmer Serrao November 28th, 2011 Company’s Overview The focus of the case is on Redbox’s strategy and operations in the U.S. movie rental Industry. Redbox Automated Retail, LLC, it’s a wholly owned and operated subsidiary of Coinstar, Inc, which in addition to Redbox Movie Rental business, was also a leading provider of money…

vertical boundaries of a firm and the critical role played by coordination in a vertical chain. Costs in economic activity. There is a set of economic principles that can be applied to a large number of business and which are fundamental to the existence of the firm. Business managers perform daily business activities and these activities have costs. When a firm produces a product or a service incurs various costs and understanding the nature of these costs, how they happen,…

responder essas questões será apresentado um trabalho tutorial que é o resultado de uma revisão bibliográfica desses três assuntos – Dissuasão de Entrada, Teoria dos Jogos e Michael Porter, e investiga seus pontos de convergência, suas diferenças e a real utilidade da Teoria dos Jogos e da obra de Porter para tratar a questão da Dissuasão de Entrada. ABSTRACT How to confront the Entry Deterrence issue on the Strategic Management field? Which tools are more suitable to treat…

with Joseph Bower. The article is aimed at managing executives who make the funding/purchasing decisions in companies rather than the research community. He describes the term further in his book The Innovator's Dilemma. (1997) In his sequel, The Innovator's Solution, (2003) Christensen replaced disruptive technology with the term disruptive innovation because he recognized that few technologies are intrinsically disruptive or sustaining in character. It is the strategy or business model…

environment: Through the integration of third-party Facebook applications multichannel improved user experience, highlighting the games category (in this chapter must cite the company and its popular Zynga FarmVille). Opening the authentication API that allows other websites identify users using Facebook itself is a strategy that has proven successful. Also review the firm commitment of the company for the development linked to mobile environments and the approach to the concept of…

You’re holding a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises. It’s a book for the… written by Alexander Osterwalder & Yves Pigneur co-created by designed by Alan Smith, The Movement An amazing crowd of 470 practitioners from 45 countries design by Alan Smith, The Movement www.thmvmnt.com photography by Rannie Turrigan Toronto, Canada Euro values are calculated at ¤ 0.70 to the U.S.…

.............................................. 24 Gráfico 6 - Receita de vendas ............................................................................ 27 Gráfico 7 - Volume de vendas ........................................................................... 28 Gráfico 8 – Lucro líquido .................................................................................. 28 Gráfico 9 – Valor de mercado…