Business model
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44 páginas
You’re holding a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises. It’s a book for the…written by
Alexander Osterwalder & Yves Pigneur
co-created by designed by
Alan Smith, The Movement
An amazing crowd of 470 practitioners from 45 countries
design by Alan Smith, The Movement www.thmvmnt.com photography by Rannie Turrigan Toronto, Canada Euro values are calculated at ¤ 0.70 to the U.S. dollar. illustrations by Paper, print and finishing: Modderman Drukwerk Amsterdam, The Netherlands www.modderman.nl © 2009 Alexander Osterwalder & Yves Pigneur Text is set in HTF Whitney This book was Self Published ISBN: 978-2-8399-0580-0 and HTF Mercury with plenty of handwriting. additional illustrations by XPLANE: The visual thinking co. Portland, OR USA www.xplane.com JAM Visual Thinking, Amsterdam, Holland www.jam-site.nl www.rannieturrigan.com
Business Model Generation
A Handbook for Visionaries, Game Changers, and Challengers
Written by Alexander Osterwalder and Yves Pigneur Design Alan Smith, The Movement Editor and Contributing Co-Author Tim Clark Production Patrick van der Pijl Co-created by an amazing crowd of 470 practitioners from 45 countries
Co-created by: Ellen Di Resta Michael Anton Dila Remko Vochteloo Victor Lombardi Jeremy Hayes Alf Rehn Jeff De Cagna Andrea Mason Jan Ondrus Simon Evenblij Chris Walters Caspar van Rijnbach benmlih Rodrigo Miranda Saul Kaplan Lars Geisel Simon Scott Dimitri Lévita Johan √ñrneblad Craig Sadler Praveen Singh Livia Labate Kristian Salvesen Daniel Egger Diogo Carmo Marcel Ott Guilhem Bertholet Thibault Estier Stephane Rey Chris Peasner Jonathan Lin Cesar Picos Florian Armando Maldonado Eduardo Míguez Anouar Hamidouche Francisco Perez Nicky Smyth Bob Dunn Carlo Arioli
Matthew Milan Ralf Beuker Sander Smit Norbert Herman Atanas Zaprianov Linus Malmberg Deborah Mills-Scofield Peter Knol Jess McMullin Marianela Ledezma Ray