Paper Contextualização Do Marketing

JUSTIFICATIVA......................................................................................................... 15 4. MÉTODO DE PESQUISA ........................................................................................... 16 5. CONTEXTUALIZAÇÃO TEÓRICA ............................................................................ 17 6. ESTRUTURA DO TRABALHO .................................................................................. 27 CAPÍTULO 2…

........... 30 2.5 Corretor de Imóveis no Brasil ................................................................................ 32 3 Fundamentação teórica (Treinamento e Força de Vendas) .......................................... 34 3.1 Marketing: Conceitos e definições......................................................................... 34 3.2 Força de vendas: Conceituação .............................................................................. 36 3.3 Treinamento…

addressed from the use of different sources: the company accounting documents, articles and publications made in various types of media (internet, newspapers and magazines), and the bibliography used to support this work. Through the reading of academic papers with a nearby theme of this work has been possible to identify similarities and differences between the object of this research, the reality of other companies and the relationship with their consumers. The, political, economic…

distinguished authors about exportation and international commerce related issues, to the most specific data from the chosen country and the possible consumer market. About the methodology, it was held a qualitative exploratory research and the following paper is a study of case. It was held analyses from the secundary information and the collected data was written in a text to be presented to the the company, reporting the provided opportunities for this possible prospection.…

differentiation strategy in a market with information overload. Within the context of economic experience, the emotional factor as essential to create meaning, and the knowledge of graphic design, branding and the organizations DNA metaphor, this paper proposes the Brand DNA Process methodology, which identifies the essential brand’s characteristics and enables the meaning creation at all brand’s points of contact. Keywords: experience design; branding; graphic design and brand’s DNA.…

Pretende-se que essa pesquisa teórica venha servir de base para posteriores estudos de casos exploratórios e um survey sobre o tema. Palavras-chave: Sistemas Produto-serviço. Servitização, Gestão de operações Abstract: This theoretical and exploratory paper aims to build a critical analysis on product-service system (PSS). The PSS is an integrated system of products and services whose purpose is to offer solutions for the customers instead of only products or services. The goal of…

PESQUISA DO CURSO DE COMUNICAÇÃO SOCIAL Rio de Janeiro 2012 SUMÁRIO DA APOSTILA 1 – APRESENTAÇÃO 2 - CONCEITOS IMPORTANTES 3 - ORIENTAÇÕES GERAIS 4 – ELEMENTOS QUE COMPÕEM UM projeto de pesquisa 4.1 – CONTEXTUALIZAÇÃO/APRESENTAÇÃO 4.2 – OBJETIVOS: GERAIS E ESPECÍFICOS 4.3 – JUSTIFICATIVA TEÓRICO-METODOLÓGICA 4.3.1 – MARCO TEÓRICO 4.3.2 – HIPÓTESES 4.3.3 – PROCEDIMENTO METODOLÓGICO …

uma boa estratégia de marketing se torna, muitas vezes, o ponto chave para o seu sucesso. A questão central do presente artigo versa em saber vislumbrar os limites estabelecidos pela própria Constituição Federal de 88 e pelo Código de defesa do Consumidor. Palavras-chave: publicidade, limites, direitos do consumidor. ABSTRACT Products are launched and the development of a good marketing strategy becomes, often the key to your success. The central question of this paper focuses…

Business Administration, Industrial Economics and Production Engineering. Thus, the aim of the paper is the proposal of an overall method of intervention, using the most modern principles, methods and techniques related to the three basic disciplines, seeking to increase the competitiveness of Small and Medium Industrial Enterprises in the Country Palavras-chave: Método; MPEI; Intervenção. 1. CONTEXTUALIZAÇÃO DO PROBLEMA É notória a defasagem tecnológica e competitiva atualmente…

estratégia de marketing se torna, muitas vezes, o ponto chave para o seu sucesso. A questão central do presente artigo versa em saber vislumbrar os limites estabelecidos pela própria Constituição Federal de 88 e pelo Código de defesa do Consumidor. Palavras-chave: publicidade, limites, direitos do consumidor. ABSTRACT Products are launched and the development of a good marketing strategy becomes, often the key to your success. The central question of this paper…