Cases In Business

buy in; building SD marketing plans; implications for branding; implications for strategic planning. Students will be required to develop and present an SD marketing plan. The course is designed to build skills: to apply to your current job in marketing or environmental management; to prepare for career shift to fast growing areas of green marketing and sustainable development: to stay up on latest developments in strategic marketing; and to provide insights on how to gain support for…

Kingdom and the United States. The Commission of the European Communities takes part in the work of the OECD. OECD Publishing disseminates widely the results of the Organisation’s statistics gathering and research on economic, social and environmental issues, as well as the conventions, guidelines and standards agreed by its members. ISBN 978-92-64-09033-0 (print) ISBN 978-92-64-09018-7 (PDF) Also available in French: Principes de l'OCDE applicables en matière de prix de transfert…

DO CURSO Nesta disciplina, as aulas expositivas são reduzidas. Em sala de aula, a sequência dos trabalhos é: a. Apresentação breve do tema e das principais tendências (Responsável: Professor e Monitor) 30 a 60 mins b. Discussão de 1 case de Harvard/Seminário/Workshop/Palestra (Responsável: Professor e Monitor) 60 a 90 mins c. Apresentação individual de artigo 1 e discussão com os colegas (Responsáveis: alunos) 60 mins d. Apresentação individual de…

Taxonomy of ERP Implementation Approaches A. N. Parr School of Business Systems, Monash University Clayton Victoria 3168, Australia Email: anne.parr@infotech.monash.edu.au Dr. G. Shanks Department of Information Systems, The University of Melbourne Melbourne, Australia Abstract Enterprise Resource Planning (ERP) systems are enterprise wide systems which, because of their integration, automate all of a company's business processes. They have rapidly become the de facto…

archive of this journal is available at www.emeraldinsight.com/1832-5912.htm JAOC 4,2 A rationale for stakeholder-based management in developing nations 136 George Joseph College of Management, University of Massachusetts Lowell, Lowell, Massachusetts, USA Abstract Purpose – The paper aims to provide a rationale for stakeholder-based management in developing countries. To implement the objectives, the paper contrasts the implications of agency and stakeholder…

sensible logic by which to approach the question of scope expansion? This note examines these questions and the logic of the scope decision in those instances where the target business is ostensibly related in some way to a company’s existing ones. A decision logic that might inform a firm’s choice to expand scope is summarized in exhibit 1 and described in detail below. This logic builds on the conceptual framework of the course, and highlights the principle of alignment—between a…

extent in every software organization are described, along with a simple economic formula for governing a software quality program. Introduction According to statistics provided by the STAR ’93 International Conference on Software Quality, 53% of all software applications are delivered with faults that would have been discovered had the application been tested before delivery. This is a significant error ratio in any profession, and when software defect rates are compared to those in…

Reducing the Impact of Energy Costs on Business Your road map to targeting energy efficiencies in a dynamic business environment December 2010 / White Paper by Brandi McManus, Solutions VP, Strategic Communications and Melissa O’Mara, Solutions VP, Green Buildings Solutions Make the most of your energy SM Summary I. Executive Summary ......................................................................................... 3 II. Energy and the Corner Office ..............................

ISBN 13: 978-1-4239-0145-7 ISBN 10: 1-4239-0145-2 Information Technology in Theory by Pelin Aksoy and Laura DeNardis ISBN 13: 978-1-4239-0140-2 ISBN 10: 1-4239-0140-1 Management Information Systems, Sixth Edition by Effy Oz ISBN 13: 978-1-4239-0178-5 ISBN 10: 1-4239-0178-9 Introduction to Project Management, Second Edition by Kathy Schwalbe ISBN 13: 978-1-4239-0220-1 ISBN 10: 1-4239-0220-3 Problem-Solving Cases with Microsoft Access and Excel, Sixth Edition by Joseph Brady…

revisão bibliográfica, as dificuldade enfrentadas pelas empresas no que diz respeito à implantação e adequação da tecnologia. São analisadas questões como a relação entre a indústria e tecnologia, a tecnologia na área de TI em uma empresa, o uso do Business Case como ferramenta para implantação de novos recursos tecnológicos e a visão da tecnologia como um benefício/investimento e não um custo. Além da pesquisa bibliográfica, o artigo apresenta uma pesquisa de campo realizada em dez…