Case Macdonalds

desenvolvimento de competências técnicas e táticas (Greco, et al., 2010; Soberlak & Cote, 2003) e competências antecipatórias e de reconhecimento de padrões diretamente relacionados com a melhoria da tomada de decisão (Berry, et al., 2008; Côté, Horton, MacDonald, & Wilkes, 2009; Côté, Lidor, & Hackfort, 2009; Ford, et al., 2009; Soberlak & Côté, 2003). Alguns aspetos dentro do âmbito da criatividade foram diretamente relacionados com o tipo de prática associada ao jogo deliberado…

DSM-IV is currently in the process of being updated to a new manual, DSM-V. 33 Measuring cannabis-related problems and dependence at the population level difficulties associated with use. Still, neither definition allows us to classify cases in terms of staggered stages of increasing gravity, and concepts of dependence stricto sensu require further definition. Two other components make up the definition of dependence according to DSM-IV: physiological and psychological…

in the therapeutic performance. Considering that pharmacists generally are the last health professional who has direct contact with the patient after the physician's treatment decision, they must provide suitable and specific information for each case, aiming to assure the safety and eficacy of the treatment. B ased on the exposed, the objective of this work was perform a review of scientific literature concerning the influence of tobacco use in the pharmacokinetics processes,…

derived from estimated diet records and intake determined to maintain body weight. Am.J.Clin.Nutr. 54:291-295, 1991. TARASUK V. & BEATON G.H. – Statistical estimation of dietary parameters: Implications of patterns in within-subject variation – A case study of sample strategies. Am. J.Clin.Nutr. 55:22-27, 1992. th SNEDECOR, G.W. & COCHRAN W.G. - Statistical methods.7 ed. Ames, Iowa: Iowa State University Press. 1980. ILSI BRASIL 34 USOS E APLICAÇÕES DAS DRIs…

estrutura de incentivos. Se as ações forem substituíveis entre si (no sentido de que mais tempo numa atividade significa menos tempo em outra), o uso de poderosos sistemas de incentivo pode gerar efeitos indesejados nos resultados globais. Segundo MacDonald e Marx (2001) apud Burgess e Ratto (2003), diante da existência de atividades substitutas, os agentes irão privilegiar as tarefas menos difíceis, enquanto o principal desejará que eles realizem todas as atividades. Os autores afirmam…

983a:223-244). Burgelman, R. A. ''A Model of the lnteraction of Strategic Behavior, Corporate Context, and the Concept of Strategy." Academy of Management Revíew (8, 1 , 1 983b:61-70). Burgelman, R. A. "Strategy Making as a So_cial Learning Process: Thé Case of Internal Corporate Venturing." Interfaces ( 1 8, 3, May-June 1 988:74-85). Burgelman, R. A. ''A Process Model of Strategic Business Exit: lmplications for an Evo!utionary Perspective on Strategy." Strategic Management Joumal…

of Nursing of the Universidade de São Paulo at Ribeirão Preto. Ribeirão Preto, 2009. ABSTRACT The objective of this study was to interpret the meanings of the team approach to oncological palliative home care as reported by professionals through a case study and ethnographic analysis. The referential theory in which the interpretation was rooted was that of the interpretive anthropologist. Eight professionals from an Oncological Palliative Home Care Team in southern Brazil participated…

do Multimixer, um misturador de milk-shake de cinco hastes. Passou 17 anos viajando pelos Estados Unidos vendendo o tal aparelho. Até que em 1954, estupefato diante de um pedido de oito misturadores gigantes, feito pelos irmãos Mac e Dick MacDonald, proprietários de alguns pequenos restaurantes que vendiam hambúrgueres e milk-shake na Califórnia, resolveu fazer-lhes uma visita. “Percebi que algo estava acontecendo ali”, disse anos depois. Inspirado pelo negócio que oferecia um…

aproximadamente un 10 2. En la Fig.8(b) se representa el coeficiente de asimetría y medido experimcntalmen[c 18 (círculos), los v alores calculados con n uestro modelo, y con la eproximaciõn de Bohr: Y B °mv 2 /(43TZ. Z 2 e 4 N x ) 1/2 . En este case se observa que la eproximación de Bohr da resultados menores que loa experimen tales, mientras que nuestros c6tculos son mayores. El efecto de rugosidad de 10 Z produce aqui una pequena mejora en la pendiente de la curva, pero de todos…

investment to sponsorship brands in its more important aspects: awareness and impact on sales. After the systematic analysis of theoretical concepts withdrawn from scientific literature, those will be compared with the analysis of the most successful case study related to sports sponsorships in Portugal: Sagres sponsorship of Portuguese Professional Football League. Key words: Football, Sports Sponsorship, Brand awareness, Impact on sales; JEL Classification System: M31; M37 INDICE…