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CREATIVE
MacLeod highlights the value of authenticity and hard work, and reveals the challenges and rewards of being creative. continued >

How To Be

by Hugh MacLeod

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So you want to be more creative in art, in business, whatever. Here are some tips that have worked for me over the years.

1.
Ignore everybody.
The more original your idea is, the less good advice other people will be able to give you. When I first started with the cartoon-onback-of-bizcard format, people thought I was nuts. Why wasnʼt I trying to do something more easy for markets to digest, i.e., cutie-pie greeting cards or whatever? You donʼt know if your idea is any good the moment itʼs created. Neither does anyone else. The most you can hope for is a strong gut feeling that it is. And trusting your feelings is not as easy as the optimists say it is. Thereʼs a reason why feelings scare us. And asking close friends never works quite as well as you hope, either. Itʼs not that they deliberately want to be unhelpful. Itʼs just they donʼt know your world one millionth as well as you know your world, no matter how hard they try, no matter how hard you try to explain. Plus, a big idea will change you. Your friends may love you, but they donʼt want you to change. If you change, then their dynamic with you also changes. They like things the way they are, thatʼs how they love you—the way you are, not the way you may become.

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Ergo, they have no incentive to see you change. And they will be resistant to anything that catalyzes it. Thatʼs human nature. And you would do the same, if the shoe were on the other foot. With business colleagues, itʼs even worse. Theyʼre used to dealing with you in a certain way. Theyʼre used to having a