Cervejaria

I. Executive Summary- Healthale offers vitamins and nutrients to the beer drinker who has a health conscious mind, providing the same great taste of light beer. Our customers will enjoy drinking beer while benefiting from the ingredients which are offered in Healthale. Healthale will be part of POWER FUSION Microbrewery and be marketed in Chicago. Power Fusion is the first to market a specific health conscious product in this category with competitive pricing and microbrew quality. Healthale will be a specialty beer marketed for healthy young new drinkers. Power Fusion’s marketing strategy is to emphasize the quality product we offer with extraordinary health benefits. II. Mission Statement-To be the leader in providing health conscious consumers with a beer that not only satisfies the alcohol wants but also provides the vitamin needs for a healthier you. We will not sacrifice taste for value. In everything we do, we will remain customer driven and quality focused, without compromising our customers’ expectations. III. Values- Committed to total customer satisfaction by strengthening our channel partner relationship, exceeding our customer's expectation and their feeling of pleasure. Power Fusion’s value to its customers will be derived from its benefits. Our customers will have a convenient, easy shopping experience. Healthale can be purchased in one location at shopping centers. Traditional beer shopping still leaves nutritional supplements to be purchased. The combination of beer and nutrition is a lower cost alternative to purchasing beer and supplements individually.
Developing a supply chain which focuses on delivering an environmental value product. Being a healthier product, Healthale provides a direct benefit to consumers. Power Fusion’s advertising and branding will promote Healthale as an integral part of a healthy lifestyle. Healthale’s patrons will be able to project a positive image to friends and peers and fulfill a need for