Abertura Comercial na Década de 90

RESPONSABILIDADE SOCIAL CORPORATIVA NO BRASIL:
PROJETOS ESPORÁDICOS OU ELEMENTO ESTRATÉGICO? 1
Edson Ricardo Barbero
Mestre em Administração de Empresas
Departamento de Administração
Faculdade de Economia, Administração e Contabilidade
Universidade de São Paulo - USP
Av. Prof. Luciano Gualberto, 908 – São Paulo – SP – Brasil – CEP 05508-900 [e-mail] Adalberto Américo Fischmann
Professor Titular
Departamento de Administração
Faculdade de Economia, Administração e Contabilidade
Universidade de São Paulo - USP
Av. Prof. Luciano Gualberto, 908 – São Paulo – SP – Brasil – CEP 05508-900 [e-mail] Artigo baseado na dissertação de mestrado defendida pelo autor e orientada pelo co-autor.

ABSTRACT
The Corporate Social Responsibility (CSR) refers to the idea that companies should act in a way that contribute to the society’s well being. The recent reconstitution of the democracy, the global competition, the weakening of the states and the strengthening of the civil society are factors that explain the nowadays growth of CSR. This study had two objectives: (1) to expose how CSR is included at the Business Strategies of the Brazilian companies and (2) to evaluate whether this presence keeps association with the level of
Social Commitment. Aiming to acquire that association, the Spearman’s correlation coefficient (ρ) has been used. As a conclusion, this study shows that, although many companies care about the synergy between their social initiatives and strategies, few of them have accomplished such relationship. On the other hand, there is a positive correlation among the companies that develop such association and their levels of social commitment.
ÁREA: STRATEGY AND BUSINESS POLICY
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Os autores agradecem a professora Dra.Rosa Maria Fischer pela autorização no uso dos dados da pesquisa conduzida no âmbito do Centro de Empreendedorismo Social e Administração em Terceiro Setor da FEA-USP.

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INTRODUÇÃO

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CONTEXTO: