What Is Strategy Porter

Consulting Group, de 1971), falando-se agora menos de mercado e mais de organização compreendida como um actor capaz de desenvolver uma estratégia. Nos anos 80, aparece uma segunda geração de modelos de análise estratégica, sobressaindo aqui o de Porter (1993) que cruza o alvo estratégico das organizações com as vantagens estratégicas. Não obstante a importância que estas meta-análises alcançaram, elas acabaram também por ser alvo de dúvidas e de críticas por poderem revelar-se…

outsourcing is embedded in the idea of change within organizations along with other strategic models that can’t only keep the company ahead of its competitors, but also the best performance as compared to quality, flexibility, speed, customers and economy. This article aims to highlight the influences of outsourcing in four different business segments of city and the region in Birigui, pointing out: what are the advantages and disadvantages of outsourcing; benefits and challenges; if…

clássicos da governança e da teoria dos stakeholders, como Hitt (2005), Andrade e Rosseti (2004), Freeman (1984), Clarkson (1994), Mitchel, Agle e Wood (1997). Outros autores da teoria da estratégia permitiram melhor contextualização do tema, tais como Porter (1986), Hamel e Prahalad (1995), George Day (1998), Mintzberg (2001). Por meio de uma pesquisa qualificada, foram investigadas tais práticas adotadas pelo Grupo Votorantim. Foram utilizadas entrevistas não estruturadas, com…

intellectual capital. In this context, knowledge emerges as a strategic asset capable of providing organizations with possibility of survival and competitiveness. However, this valuable resource, to be effective, must be well managed and administered, which is only possible with the implementation of knowledge management. Therefore, this article, through a literature search, addresses the importance of the implementation of knowledge management as a strategic asset in organizations,…

seus clientes. Para isto, deve manter-se sempre próxima deles, para que possa perceber a qualquer momento as suas mudanças de rumo e de opinião. Outros fatores que passam fazer parte integrante de uma Estratégia Robusta de Marketing, para Porter (1996), são quando uma empresa tem pontos fortes e que estes possam superar os seus concorrentes. Portanto, as grandes estratégias consistem em uma configuração singular de muitas atividades de reforço que diminuam a imitação pura e…

recebido em: 10/2008 – aprovado em: 03/2009 ESTRATÉGIA COMPETITIVA DAS ACADEMIAS DE GINÁSTICA DA CIDADE DE SÃO PAULO THE COMPETITIVE STRATEGY OF THE GYMS OF THE CITY OF SÃO PAULO Silvana Aparecida Martins CORRÊA Mestre em Administração - UNIP martinssilvana@gmail.com.br Ademir Antonio FERREIRA Doutor - Faculdade de Economia e Administração USP adefer@usp.br Resumo Abstract O presente trabalho pretende analisar o grau de competitividade das academias de ginástica e …

NOHRIA, N. & TIERNEY, T. What is your strategy for managing knowledge? Harvard Business Review, v. 77 n.2, p.106-116, mar-apr. 1999. LACOMBE, F. J. M, HEILBORN, G. L. J. Administração: princípios e tendências. São Paulo: Saraiva 2003. NOKAKA, I.; TAKEUCHI, H. Criação de conhecimento na empresa: como as empresas japonesas geram a dinâmica da inovação. Rio de Janeiro: Campus, 1997. POLANYI, M. The tacit dimension. London: Routledge & Legam Paul, 1966. PORTER, M. Estratégia…

the late 1990s, coinciding with the advent of the Internet in business and get strongly with the development of the NASDAQ stock market for technology companies. Used not only in the context of digital markets, and often taken as synonymous with strategy, the literature still shows a lack of consensus on its conceptual definition. With the new economy, the evolution of the Internet enables new business models that were impossible to implement so far, as well as the reinvention of models…

difficults faced by the companies is define the best competitive strategy with focus on customer and also keep the profitability. With this scenary, this research has to purpose to analyze the actual changes on the vehicles dealers and discribe the business operation on the dealers as well the concept of F&I, which involves beyond the finance and insurances, the services offered with vehicles and the added profit included in this services. Also in this research, it is possible to…

difficults faced by the companies is define the best competitive strategy with focus on customer and also keep the profitability. With this scenary, this research has to purpose to analyze the actual changes on the vehicles dealers and discribe the business operation on the dealers as well the concept of F&I, which involves beyond the finance and insurances, the services offered with vehicles and the added profit included in this services. Also in this research, it is possible to…