Strategy

~O projeto terá como referência as seguintes publicações: PLATTS, K.; GREGORY, M. Competitive manufacturing: a practical approach to the development of manufacturing strategy. IFS: London, 1988. NEELY, A.D.; RICHARDS, H.; MILLS, J.F.; PLATTS, K.W.; BOURNE, M.C.S. Designing performance measures: a structured approach. International Journal of Operations & Production Management, v. 17, n. 11, p. 1131‐1152, 1997. O projeto tem como premissa o desenvolvimento de uma análise com enfoque…

stands out as one on the most controversial and influential contributors to the contemporary realist tradition. In his earlier writings, Mearsheimer was primarily concerned with strategic studies and produced a number of articles and books on military strategy (Mearsheimer 1983, 1984, 1988, 1989). However, the underpinnings of his most debated arguments are his particular version of structural realism, dubbed 'offensive realism', which is fully developed in the book, The Tragedy of Great…

estratégias de preços. Estratégias de planeamento: Chase strategy: Adapta a capacidade da empresa à sua procura. Características: A produção em cada período varia para igualar a procura A capacidade varia através de alterações no número de trabalhadores. O custo de inventários é muito reduzido. Custos de despedimento, contratação e formação são muito elevados. Não beneficia de descontos de quantidade Level strategy: Produz sempre o mesmo, criando stocks…

consideration the most recent figures of consumption, demographics and brand penetration. Nonetheless, the potential number of stores could be even higher with an improvement in these indicators. In the children segment, we developed a new business strategy for Hering Kids and PUC brands. We made adjustments to the brand positioning and product assortment of both brands, focusing Hering Kids product offering in the ‘Value’ and ‘Moderate’ market segments, in a concept defined as the…

To test these issues, data was collected from 337 firms located in 11 countries, including Brazil. Key aspects in Operations Management such as manufacturing strategy, functional integration, supply chain management and supplier partnership were considered as relevant for technology anticipation. Results suggest that manufacturing strategy, functional integration, and supplier partnership are important for firms located abroad, while only functional integration is important for Brazilian…

Review – to improve the geographic balance, as well as being respected journals in their own right. Finally, a number of journals – like Corporate Social Responsibility and Environmental Management, Business Strategy and the Environment, Organization and Environment and Corporate Environmental Strategy – were included to improve the thematic coverage of the environmental aspect of corporate citizenship. Of course, there are African-oriented corporate citizenship articles published in…

show how Red Bull develops its marketing strategy and identify the principles and processes involved. 2. To describe the tools and techniques used to produce a strategic marketing plan and show clearly how these have been applied. 3. To investigate whether Red Bull used option generation and evaluation in developing the strategic marketing plan. 4. To develop and produce a written strategic marketing plan for Red Bull. Section 2: Red Bull’s Marketing Strategy The UK total cold…

concorrência predatória. Referências: CARTER, C.; CLEGG, S. R. ; KORNBERGER, M. Strategy as practice? Strategic Organization, v. 6, n. 1, p. 83-89, 2008. WHITTINGTON, R. Completing the practice turn in strategy research. Organization Studies, v. 27, n. 5, p. 613-634, 2006. WHITTINGTON, R. Estratégia após o modernismo: recuperando a prática. Revista de Administração de Empresas, v. 44, n. 4, p. 44-53, 2004. WHITTINGTON, R. Strategy as practice. Long Range PLanning, v. 29, n. 5, p.…

Trap-Ease only has one product, their mouse trap. They probably could create a couple different versions of their mouse trap in order to offer more variety. The higher price of their mouse trap seems to be consistent with a quality differentiation strategy but they probably could offer a wider range of prices on the different models of their trap if they chose to widen their product range. Right now they are trying to distribute their product through stores like Kmart and Safeway. A…

notáveis. Como Edith Penrose comenta em seu Prefácio à Terceira Edição (1995), em poucos anos depois da publicação de “Theory of the Growth of the Firm” surgiram inúmeros trabalhos com idéias similares às suas, mas desenvolvidas independentemente. Em “Strategy and Structure”, publicado em 1962, Alfred D. Chandler, apresenta uma estrutura analítica consideravelmente congruente com o trabalho próprio de E. Penrose, usando muitas vezes os mesmo conceitos e quase as mesmas terminologias em…