Strategy Business Game

58039-190 – João Pessoa Telefones: 2167454/7492 e-mail: j_rodrigues.f@uol.com.br 2 Abstract: Knowledge management has become somewhat a buzzword and the term is used widespread in contemporary business literature. This paper deals with knowledge management and its relationship with business strategy aiming at identifying a new research agenda for knowledge management by challenging the existing paradigms within strategic management. The evolution of theoretical perspectives within…

.................................................................................................. 6 Transparency ............................................................................................................................. 7 Business Relationships .............................................................................................................. 8 Financial Return ....................................................................................................

Fall of Enron (Journal of Economics Perspectives, Volume 17, Number 2. (Spring 2003), pp. 3-26 Paul M. Healy and Krishna G. Palepu Paul M. Healy is the James R. Williston Professor of Business Administration and Krishna G. Palepu is the Ross Graham Walker Professor of Business Administration, both at Harvard Business School, Boston, Massachusetts. Email addresses: phealy@hbs.edu, and kpalepu@hbs.edu From the start of the 1990s until year-end 1998, Enron’s stock rose by 311%…

measurement We thank Lawrence Gordon, S.P. Kothari, Thomas Lys, Michael Shields, Jerry Zimmerman, and participants at the 2000 Journal of Accounting and Economics Conference for their comments. We also thank the Cap Gemini Ernst & Young Center for Business Innovation, the Consortium for Alternative Reward Strategies Research, iQuantic Inc., and Watson Wyatt & Company for providing data used in the discussion. *Corresponding author. Tel.: +215-898-7786; fax: +215-573-2054. E-mail…

...... 44 Lista de Figuras Figura 1: Conceito de modelo de negócio de Hamel (2000) apud Osterwalder. ..................... 25 Figura 2: Business Model Canvas de Alexander Osterwalder (2009). .................................... 28 Figura 3: Simultaneidade entre Valor e Inovação(Kim e Mauborgne, 2005). .......................... 33 Figura 4: Strategy Canvas do Cirquedu Soleil (Kim e Mauborgne, 2005)............................... 35 Figura 5: Matriz Eliminar-Reduzir-Elevar-Criar…

Crespo de Carvalho, Prof. Catedrático, ISCTE Business School, Departamento de Gestão Maio 2009 O modelo de negócio da Starbucks e a sua aplicação ao caso português Instituto Superior de Ciências do Trabalho e da Empresa O MODELO DE NEGÓCIO DA STARBUCKS E A SUA APLICAÇÃO AO CASO PORTUGUÊS Feliciano Pires Pereira Relatório de Projecto Mestrado em Gestão Orientador: Prof. Doutor José Crespo de Carvalho, Prof. Catedrático, ISCTE Business School, Departamento de…

rounds of the games business. Through a virtual environment had the opportunity to put into practice the knowledge acquired in each subject studied in the course of Executive MBA in Business Administration. Not only put into practice, but we understand the world of competition between firms within the same sector. In each round live moments of decision, where the critical success factor of our company has been the complete alignment between objective and strategy. …

esposa e companheira Rejane e a meus pais, por sempre me apoiarem. Resumo Neste trabalho, será analisado o ambiente competitivo empresarial de empresas fornecedoras de equipamentos de informática e será usado como base comparativa o Strategy® Business Simulation, software usado na disciplina jogos de negócios do curso de pós-graduação em administração de empresas. Esse software simula o ambiente empresarial quanto a pressões dos concorrentes e as mudanças na conjuntura…

compara com a elaboração necessária para uma reunião desse tipo no mundo real. d) Análise do desempenho obtido no Business Game com base na teoria sobre o tema escolhido, tendo como referência a bibliografia das disciplinas do CMM. O tema da análise em questão é a Estratégia de Preço conduzida pela Watermelon Co. durante o jogo. Como referencia, utilizaremos o livro “The Strategy and Tactics of Pricing” dos autores Thomas Nagle, John Hogan e Joseph Zale (livro utilizado pelo…

"Providing consumers of fast food a food of high quality in the same way that is offered around the world, reasonably priced and delivered consistently in discrete decor and friendly atmosphere." Mc Donald applies the same competitive strategy in every country: be the first to market and establish its brand as quickly as possible through intense advertising. [pic] Key market: "Providing consumers of fast food the same food that is…