change by design

Nesta semana, o livro em destaque é Change By Design, de Tim Brown, CEO da IDEO, escritório de design mais inovador na atualidade. Confira como o pensamento de design estratégico norteia a empresa e pode ser útil em seu negócio. Abaixo os melhores trechos de cada capítulo: Cap. 1 – Na sua pele a. Quando se deparar com descobertas inesperadas, vá a fundo para entendê-las. b. Erre cedo para alcançar o sucesso mais rápido. c. Design thinking é aceitar e até empolgar-se com as restrições de um projeto. d. Entenda quais são as restrições mais importantes e crie métodos para analisá-las. e. As restrições devem ser avaliadas com base em: - Executabilidade: o que é possível fazer em um futuro previsível. - Viabilidade: o que é possível fazer dentro de um modelo de negócios sustentável. - Desejabilidade: o que faz sentido para as pessoas e as atrai. f. É papel do designer equilibrar as três frentes. g. Todos juntos são mais inteligentes que qualquer um de nós sozinho. h. Procure a capacidade e disposição em trabalhar trocando conhecimento com outras áreas. i. Não envolva muita gente nas etapas iniciais de um projeto. j. Crie um espaço físico para seu projeto e complemente-o com um wiki ou blog. A intenção é criar um ambiente de inspiração e busca de padrões e inspiração. k. Aprenda a ver todo problema como um desafio de design. Cap. 2 – Convertendo necessidade em demanda a. Comportamentos nunca são bons ou ruins, mas sempre significam algo. b. Coloque os seres

Activity-Based Costing and Economic Value Added System as a Strategic Management Tool: A Field Study∗ Narcyz Roztocki State University of New York (SUNY) at New Paltz School of Business 75 South Manheim Boulevard New Paltz, NY 12561 914-257-2930 (phone) / 914-257-2947 (fax) roztockn@matrix.newpaltz.edu ABSTRACT This paper describes a field study which examines the implementation of an integrated ActivityBased Costing and Economic Value Added System in two small manufacturing…

– INTERNATIONAL MARKETING Prepared By: Laura Fourdraine Cristina Gugler Stuart Siddall Zhanna Sklyarenko Rollins College Professor Dr. Cecilia McInnis-Bowers 05 December 2007 EXECUTIVE SUMMARY 3 1. INTERNAL ANALYSIS 3 1.1. Product Background 3 1.2. Current Status of Product 4 1.3. The Market and Customers 4 1.4. SWOT – Product Strengths and Weaknesses 5 1.4.1. Strengths 5 1.4.2. Weaknesses 6 2. EXTERNAL ANALYSIS 6 2.1. SWOT – Product Opportunities…

Technical White Paper Service Oriented Architecture (SOA) and Specialized Messaging Patterns Table of Contents 1.0 Thesis .....................................................................................1 2.0 An Introduction to Service Oriented Architecture.........................................................................2 2.1 Requirements for SOA ....................................................2 2.2 A Reference Model for Service Oriented…

vu.nl February 2002 Preface Preface This Master thesis is the final product of six-months of research, comprising the last phase of my studies for an MSc degree in computer science at the Vrije Universiteit in Amsterdam, the Netherlands. The research was carried out in cooperation by the Vrije Universiteit and Cap Gemini Ernst and Young Nederland B.V., where I was employed during the research. Two people have supervised the research: Prof. dr. Daan Rijsenbrij Cap Gemini Ernst &…

Shanghai 2007 PIA National Congress Perth, WA Roger Wood Arup 4th May 2007 2007 PIA Why Dongtan ? Ch o Ya ng tze National Congress Perth, WA ng mi ng Ri ve r Isl an d Dongtan N 1 2007 PIA What Dongtan ? National Congress Perth, WA 8,400 Hectares No Infrastructure Ramsar Site 3 Hours to Shanghai 2007 PIA How Dongtan ? National Congress Perth, WA 2 2007 PIA National Congress vision and leadership Perth, WA …

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for Devices and Radiological Health Rockville, Maryland 20850 FOREWORD The Center for Devices and Radiological Health (CDRH) of the Food and Drug Administration (FDA), develops and implements national programs to protect the public health in the fields of medical devices and radiological health. These programs are intended to assure the safety, effectiveness, and proper labeling of medical devices, to control unnecessary human exposure to potentially hazardous ionizing and…

endurance continuum’’. Subjects were divided into four groups: a low repetition group (Low Rep, n=9) performing 3–5 repetitions maximum (RM) for four sets of each exercise with 3 min rest between sets and exercises, an intermediate repetition group (Int Rep, n=11) performing 9–11 RM for three sets with 2 min rest, a high repetition group (High Rep, n=7) performing 20–28 RM for two sets with 1 min rest, and a non-exercising control group (Con, n=5). Three exercises (leg press, squat, and…

devices in the hands of users. This is a critical time for Microsoft. By the time Windows 8 arrives the company needs users who can see the benefit of the unified experience across their platforms to help ensure that developers are going to make these platforms shine. The race to control the three screens in our lives — the phone, the computer, and the television — is just as much a popularity contest as it is anything else. The slowdown in development of both iOS and Android is the…