Case Unimed Marketing

are enabled to access control, surveillance, monitoring and identification of persons, connected with databases and profiles construction on the population. In this vast universe, the biometric technology for identification has been focused from a case study on the new biometric identity document Brazil: the Civil Identity Register. Based on the Foucault’s concept of “apparatus”, this reasearch aimed to bring out the discourses, institutions, laws, the legal debate, measures,…

these workmanships in wich prioritizes: professional formation and qualification, organizational competences, people’s administration, training and development and corporate university. The research has a qualitative approach, delineated as a multi-case study of descriptive and interpretative characteristics. The research as a whole involved six companies of different sectors of the society, recognizably consolidated, and their respective CUs. The collection of data was based upon…

these goals. This work is a preliminary assessment of the technical quality of care Regional Hospital Santa Rita making a comparison to the Hospital Accreditation Level I. To that end, there was a qualitative study, using as a research strategy, the case study. In that sense, is concerned to produce knowledge which ultimately means that other attributes of quality in service, such as care, responsiveness, acceptance and flexibility, are already part of a set of characteristics very…

dvds; MEDIDATA INFORMÁTICA S/A. - R. Alexandre Dumas, 1.901 - Bl. B - 2º And. - Ch. Stº Antonio - CEP 04717-004 - São Paulo - SP - Nº Funcionários: 170 - Tel.: (0xx11) 5180-0300 - Fax: (0xx11) 5180-0301 - Site: www.medidata.com.br - E-mail: marketing@medidata.com.br - Produtos: Computadores; MEGASOLUTIONS INFORMATICA LTDA. - Av. Analice Sakatauskas, 860 - 2º Andar - CEP 06060-003 - Osasco - SP - Nº Funcionários: 15 - Tel.: (0xx11) 3699-2144 - Fax: (0xx11) 3699-2144 - Site:…

convencernos a que la ingesta de medicamentos es tan necesaria como la comida; tanto los enfermos y los sanos – para prevenir enfermedades – debemos tomar alguna pastilla todos los días. Así se explica que la industria farmacéutica gasta hoy día más en marketing que en investigación y desarrollo. La industria dedica miles de millones para convencer a los médicos, a los gobiernos y a los propios ciudadanos que cuanto más medicamentos tomen, más posibilidades existen de una vida exenta…

marketplace of ideas. If, as critics argue, the marketplace of ideas is flawed by the presence of economic inequality and, more fundamentally, is an artificial creation that serves powerful producers of ideas and legitimates the role of elites, then the case for intellectual property is unfounded. Intellectual property can only serve to aggravate the inequality on which it is built. (…) In a society without intellectual property, creativity is likely to thrive. Most of the problems that…

organizations’ real problems. For its means, it was a field research, because empirical investigations were performed at ACF Kobrasol; bibliographic, because theoretical references were researched at published materials such as books and internet; and, case study, because was performed on a company. The positions and salaries plan’s data were obtained by a questionnaire application, prepared with closed and opened questions, the population were able to choose only one option on each…

risk analysis based on indicators of risk of non-payment and based on the classification of the independent rating agency Standard & Poor's. The methodologies used in this paper were bibliographical research, quantitative methods and case study. As for the case study of the cooperative, the analysis of the results presented in the Patrimonial Balance, the Statement of Income, Indexes and the Risk of Non-Payment, were supported by the methodology and theoretical framework presented,…

seleção paralímpica e completou, em 2011, 17 anos de seleção. É classificado como S6/SB5/SM6. Atualmente está filiado ao Clube de Orientação Potiguar (COP) de Natal/RN, recebe a bolsa-atleta paralímpica e incentivos financeiros de outros patrocinadores (Unimed - RN, Construtora Hazbun e Potigás). Já participou, além de vários campeonatos nacionais, de vinte mundiais, dentre os quais estão quatro Paralimpíadas (1996, 2000, 2004 e 2008) e quatro Parapan-americanos. Possui nove medalhas…

dificuldade, ao invés de ser um problema, aponta para a riqueza dos temas em questão. São diversos os focos de estudos no campo do empreendedorismo e da responsabilidade social: administração, educação, economia, engenharia de produção, psicologia, marketing, entre outros - cujas conclusões se sobrepõem, se complementam e, às vezes, se contrapõem. Portanto, faz-se necessário fixar a definição de alguns termos apresentados no Glossário. 21 1.7 Procedimentos Metodológicos Este item…