Case Study Zara

management of the experiential factors influencing the con- sumer experience appraisal at the point of sale. The study focused on four Hello Kitty- branded stores located in Porto, Aveiro and Lisbon. Of the four shops, three have dis- tinctive elements: an interactive display, a coffee lounge and an entertainment area, es- tablishing the appropriate field for the research. A case study methodology has been used, combining qualitative and quantitative strategies. The obtained results…

elements that make up , And thus understand how the brand and its attributes can influence the consumer to buy a product, or reject it. This is an exploratory search-descriptive, which in this case, is to identify factors that influence the brand or contribute to the sales of the company and directly. This study is important in the quest for development in relations between company and customers so that they become increasingly close. Key words: Brand, Consumer, Company, Minasgás…

game focused on alliance-making that takes Europe just before the First World War as its subject. In its catalogue, Avalon Hill, the American publisher of the game, described it as the favourite game of both President Kennedy and Henry Kissinger. The study of nineteenth-century European history inspired Calhamer, but the game scarcely conforms to the idyll of diplomacy mocked in Franz Lehár’s comic operetta The Merry Widow (1905). Instead, the diplomacy in Diplomacy is centrally…

involved in some process. preventing the denial of previous commitments or actions. retraction of certification or authorization. Table 1.1: Some information security objectives. offense to open mail for which one is not authorized. It is sometimes the case that security is achieved not through the information itself but through the physical document recording it. For example, paper currency requires special inks and material to prevent counterfeiting. Conceptually, the way information…

historic study about labor under slavery conditions in Brazil, and includes several data such as statistical analysis of slave work in the country, with emphasis on the social aspects and forms of legal action supported by public policies implemented by the Brazilian government. It also brings the concepts and features that identify this type of exploratory work, as well as the Inter-American Court of Human Rights proceedings and the work of the Inter-American Commission on Human Rights…

aos da Oxylane, excepto os das marcas concorrentes. Contudo, pode dizer-se que existe uma determinada tendência nas formas de vestir. E muitas marcas/lojas, não vocacionadas para a prática desportiva, podem lançar linhas de roupa desportiva (ex: Zara, Pull and Bear, etc.). 5.3.3.4 – Poder dos fornecedores Como em qualquer negócio de grande dimensão, a Oxylane logo procurou estar uma situação que não a fragilizasse em relação aos seus fornecedores, por isso conta com um leque de…

development issues. In reason of the complexity of the subject, the dissertation focuses on regional development aspects. Furthermore, considering the different economic atmospheres and legal regulations of the countries, we focus on the Brazilian case, so that the scope of the dissertation is limited to assess whether regional development issues should be incorporated by monetary policy and financial regulation in Brazil and, as a result, be part of the supervision and…

a empresa enfrenta problemas estratégicos novos, nomeadamente a opção entre “integração global” ou “adaptação local” das suas actividades. 5 Bartlett, C.A.;Ghoshal, S. & Birkinshaw, J. (2004, 4 th edition). Transnational management. Text, cases and readings in cross-border management. Mc Graw Hill. Irwin. Pp. 1-13. 6 Santos, J. F. P. (1997). Multinacionais e mundialização, Economia e Prospectiva, Vol. 1, n.º 2, Jul./Set. 11 Estratégias de Internacionalização ____________________

sobre os fornecedores para que reduzam preços, independentemente do porte ou fragilidade dos mesmos. 70 71 pode ajudar a empresa a for- mitido que as organizações vejam valor em gerenciar os impactos sociais, mar seu próprio business case. ambientais e econômicos de suas cadeias de fornecimento, reduzindo o Após denúncias sobre ex- impacto em desmatamento, redução da diversidade biológica, pagamento ploração de trabalho escravo de salários baixos e…

molecular mechanisms of the heterogeneity and plasticity of muscle fibers have been the object of intensive investigation, and several signaling pathways have been identified that appear to mediate the emergence of specific muscle phenotypes. The field of study is no longer confined to basic science, but its applications are spreading from sport sciences to clinical medicine and are likely to expand in the near future. Actually, muscle activity has a beneficial effect in the prevention of many…