Social media marketing

SAKARYA UNIVERSITY

Social Media Marketing
Marketing Management

16-11-2011

Contents
Introduction -------------------------------------------------------2

The internet evolution -------------------------------------------3

What Is Social Media Marketing? ----------------------------4

What makes Social Media Marketing different? -----------5

5 Rules of Social Media Optimization (SMO) --------------6

Social Bookmarking Sites --------------------------------------7

Social Networks---------------------------------------------------9

Media Tactics: Photography, Video -------------------------13

Conclusion -------------------------------------------------------16

Bibliography -----------------------------------------------------16

1

Introduction
Transformations of social and technological new demands for skills and qualifications and

companies

try

to adapt

to new

realities,

being more attentive to the phenomenon of social networks. Social networking sites deserve the

privilege

of

the general

public. The people

wanted

to "pull" only the information that you consider relevant, no longer accept gladly that the information is imposed on them or "pushed" according to criteria unrelated to their will. Innovative concepts based on Personal Marketing, Brand
Reputation & Monitoring Management, Customer
Management CRM 2.0 operation in

a

Relationship

and Social Networking are

service

the

of Social Media Marketing

main

bases of

Communication.

general, Social Media Marketing Communication can be

In

understood

as a "stakeholder connections", a professional whose main function is to help companies build

strong

relationships

stakeholders: Investors, charitable

with all

its

organizations, media,

employees, bloggers, customers, partners and suppliers, among others. The power of communication is no longer in the hands of organizations and