Resumo vert

VERTU PRESENTS THE NEW ASCENT

22 April 2010, Milan – Vertu, the market leader in luxury mobile phones, has announced the launch of the new Ascent. Conceived, designed and inspired by icons of power, speed, performance and technologies such as stealth, Ascent uses extreme design and enhanced features to complement a fast-paced lifestyle.

Commenting on the design of the phone, Frank Nuovo, Principal Designer said, “The new Ascent design is an extreme expression within the heart of the Vertu Collection. The highly structural, linear and faceted nature of the design is hard edged and without compromise of character.”

Taking its expertise in materials and pushing it to the limit, Vertu has for the first time in this new model deployed aerospace grade aluminium in the engineering of their full handset casings. Combined with the continued use of titanium for casings, this presents two variants of Ascent, each with a very different character, both offering exceptional performance to the customer.

A material with very specific characteristics and more closely associated with Formula 1 and aerospace applications, aluminium delivers strength as well as lightweight performance. The casings of aluminium Ascent handsets are heat treated in a process known as precipitation hardening, producing microscopic changes in the aluminium which can double the strength of the alloy. Further enhancing these properties, the parts are then anodised – a process which transforms the surface, creating a layer five times harder than the raw material.

An established material within the Vertu portfolio, Titanium has again been chosen for its exceptional strength to weight ratio. A nine stage forging process is used to create the Ascent casing, with the majority of these stages involving heating the metal to 860 degrees before applying 630 tonnes of pressure to mould the material. The structural forms within the design amplify the strength and nature of the materials whilst, staying