Plot

------------------------------------------------- Plot | This section may require cleanup to meet Wikipedia's quality standards. No cleanup reason has been specified. Please help improve this section if you can. (November 2009) |
Emory Leeson is an advertising executive who experiences a nervous breakdown. He designs a series of "truthful" advertisements, blunt and bawdy and of no use to his boss Drucker's firm.
One of his colleagues, Stephen Bachman, checks him into a psychiatric hospital. Emory goes into group therapy under the care of Dr. Liz Baylor and meets other voluntary patients, such as the lovely and vulnerable Kathy Burgess. There is also George, who can only speak one word: "Hello."
By mistake, Emory's advertisements get printed and the new campaign turns out to be a tremendous success. Campaigns like: "Jaguar — For men who'd like hand-jobs from beautiful women they hardly know." and "Volvo — they're boxy but they're good."
Drucker grabs credit for the ads. He assigns Stephen and the rest of his employees to design similar new ad campaigns featuring so-called honesty in advertising, but nothing works.
Emory is approached in the sanitarium about creating new ads himself. He insists that his fellow mental patients also be involved and suitably rewarded for their work, transforming the sanitarium into a branch of the advertising industry.
They come up with wild advertising slogans, like one for a Greek travel agency that goes: "Forget Paris. The French can be annoying. Come to Greece. We're nicer." And another one called "Come… IN the Bahamas" for that island's national tourism board. For a new horror movie called The Freak, the ad campaign states: "It won't just scare you, it will fuck you up for life!"
The patients experience happiness at being needed and improve from their various illnesses. The evil Drucker and the doctor in charge of the hospital get greedy and try to separate the team. But it doesn't work. Dr. Baylor defies her boss and