Bath and body works plano de marketing

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Bath and Body Works

Summary

Bath & Body Works (BBW) helps people around the world to wash away the daily stresses of life. BBW is a subsidiary of Limited Brands and operates more than 1.650 stores throughout North America and an online shop. Our products are mainly shower gels, lotions, antibacterial soaps, home fragrance and accessories under its own BBW brand. In some stores customers in need of rejuvenation can also find a line of aromatherapy and at-home spa treatments, such as massages and pedicures. The BBW brand has had an image makeover, from country-inspired to a modern-day apothecary of beauty. The Brazilian people increasingly worry about being and feeling good. And the skin care and body care are in high trend, also they have a normal culture to want all they see in soap opera, “novela”, that shows all beautiful people in perfect shape. The type of BBW products are among the most consumed by Brazilians, which are personal hygiene and cosmetics line products and with the Brazilian’s middle class increase Power of purchase had directly reflected on consumption and expansion of the cosmetics industry that has a significantly grown in recently past years. In 2010 for example, had a real increase of 11%, equivalent to more than 900 million dollars and a potential for a growth close to 9.5% by 2015. With all big Brazil Events that will came in next year’s , like Olympics and world cup, this scenarios show us an excellent business opportunity. Limited co is presenting Bath and Body Works in Brazil with the Idea for Partners to franchise expansion. A concept store on Oscar Freire would be the beginning of a marketing plan that also would be made in e-commerce. With the same sales strategy of all American stores, we will have deals like Buy 3 and receive 4 and coupons for discount and a return policy for e-commerce products of for customer satisfaction. The Brand presentation will be made with samples at