The Way Research

Account of the Structure and Movement of the Cultural Meaning of Consumer Goods GRANT McCRACKEN* Cultural meaning in a consumer society moves ceaselessly from one location to another. In the usual trajectory, cultural meaning moves first from the culturally constituted v/oM to consumer goods and then from these goods to the individual consumer. Several instruments are responsible for this movement: advertising, the fashion system, and four consumption rituals. This article analyzes the…

ABSTRACT The present research has as an object of analyses the organization of the school work in the rural schools of the city of Uberlandia, Minas Gerais, during the period of 2001-2004, focusing, particularly, on aspects the characterize the school management. In this sense, we will analyze how the implementation of the Political Teaching Project of the School, the election for the Principals Position, and the relation school/community took place. The questions that lead the way to…

Open government data: proposal the one generic value chain. 1 – Introduction and justificative The public organization always were big users from Information Technology (IT). Nowadays, in the context the IT, we can highlight the Internet. Since the Internet the public organization did adhesion the platform technology called government electronic or e-gov., this platform turn able one several opportunities the news products or services the society. The join this factors: intensive…

Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling the product or service. It is a critical business function for attracting customers. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. It is the process of communicating the value of…

Abstract The economics’ transformations and new technologies affect directly the organization’s operation, demanding strategies for adaptation to the market, implying in new administration models. Thus, new relationship forms occur between collaborators and the company where the focus is into the competence and the collaborator's performance. Now the organizations have in collaborators the competitive differential with engaged and committed people being attentive to internal…

Meneghello Nowadays, the iridology is a method not so used in conventional medicine. Knowing that can you imagine its function in a psychological clinic ? It’s very difficult to prove it as a diagnostic method in the medical clinic, even knowing that it exists in papyri Babilonia, in this way the iridology applied to psychism, used as practice, through Rayid method, it’s not get acceptable in psychological office, because of innovating conditions as a psychodiagnostic method. By the…

“Ensuring project teams have the skills required for both implementation and ongoing management and maintenance of new technologies is essential to maximizing the value organizations receive from their technology.” – Cushing Anderson, IDC vice president, IT Education and Certification research [1] Without question, the condition of the economy is having a fundamental impact on how companies conduct business. While organizations are looking to cut costs and reduce risks wherever…

Development & Delivery professionals The Forrester Wave™: Application LifeCycle Management, Q4 2012 by Tom Grant, ph.D., October 23, 2012 Key TaKeaWays Leaders Build product strategy around aLM Use Cases Forrester Wave evaluation Leaders IBM, Rally Software, PTC, CollabNet, Microsoft, and Serena Software offer strong solutions for ALM problems that no single point solution could address. Their product strategies focus on such challenges as delivery and the disruptions of…

STATE OF THE ART: COMPETITIVE INTELLIGENCE A Competitive Intelligence Foundation Research Report 2005-2006 Executive Summary Edited by Dale Fehringer, Bonnie Hohhof, and Ted Johnson A snapshot of who we are (competitive intelligence professionals), what we are doing (what competitive intelligence is), and who we are doing it for (clients and companies). Based on answers supplied by 520 CI professionals. The Competitive Intelligence Foundation, a SCIP-supported 501(C)3 non-profit…

Management Research Knowledge Management Practices at Toyota Motors This case was written by N. Ruchi Chaturvedi, under the direction of Sanjib Dutta, IBS Center for Management Research. It was compiled from published sources, and is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. 2005, IBS Center for Management Research.…