The Way Research

software that allows the program committee (PC) members to browse papers and contribute reviews and discussion via the Web. In one arrangement, the conference chair downloads and hosts the appropriate server software, say HotCRP or iChair. The benefits of using such software are familiar: ˲˲ Distribution of papers to PC members is automated, and can take into 36 c ommunications of th e ac m account their preferences and conflicts of interest; ˲˲ The system organizes the…

Proceedings of the Twenty-Sixth AAAI Conference on Artificial Intelligence Interactive Narrative: A Novel Application of Artificial Intelligence for Computer Games Mark O. Riedl School of Interactive Computing Georgia Institute of Technology Atlanta, Georgia, USA riedl@cc.gatech.edu Abstract Game Artificial Intelligence (Game AI) is a subdiscipline of Artificial Intelligence (AI) and Machine Learning (ML) that explores the ways in which AI and ML can augment player experiences in…

Swanson, RN, PhD, FAAN, is associate professor at the Department of Family and Child Nursing, University of Washington. She has developed a theory on the “Five Caring Processes of Nursing,” which she discusses below with Pat Jakobsen, RN, BSN, a member of the CNJ Editorial Advisory Board. Later, Mary Koloroutis, RN, MS, director of Clinical and Professional Development at 910-bed Abbott Northwestern Hospital, shares how her organization has applied the Five Caring Processes. An…

T Y PEKKA TUOMINEN Managing Brand Equity ABSTRACT The purpose of this study is to discuss and elaborate the main issues encountered in managing brand equity. In order to achieve this purpose, we first analyse the concept of brand equity; second, we provide a comprehensive framework for managing brand equity; and finally, we distinguish different ways to leverage and measure brand equity. The concept of brand equity emerged in the early 1990s. Brand equity can be regarded as a…

glimpse of the future 22/01/99: A new improved web version (with links, references, notes etc.) of the paper from Reflections on Higher Education (A Journal of the Higher Education Foundation) Vol 9, 1997, Pages 77 - 102. TEACHING AND LEARNING METHODS IN HIGHER EDUCATION: A GLIMPSE OF THE FUTURE Tom Bourner and Steve Flowers Introduction The aim of this article is to look at the future of teaching and learning methods (TLM) in higher education (HE) over the next decade. The…

behavioral responses evoked by brand-related stimuli that are part of a brand’s design and identity, packaging, communications, and environments. The authors distinguish several experience dimensions and construct a brand experience scale that includes four dimensions: sensory, affective, intellectual, and behavioral. In six studies, the authors show that the scale is reliable, valid, and distinct from other brand measures, including brand evaluations, brand involvement, brand…

International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May, 2012 Acknowledgements We would like to firstly thank our supervisor, Professor Gabriel Awuah, for his constant support and inspiring advices during the whole process of this dissertation. We would like to give our…

to a Catering Company A business plan is the culmination of diligent and thorough research into the financial and marketing data that will help support the success of a new business venture. A business plan is important for any venture, providing realistic data and insight for what the company will entail once it opens. It keeps the owner or operator focused on the essential steps along the way. Writing a business plan prepares the owner or operator for the rigors of running a restaurant…

& Gatty, 1969) que afirmam “The differentiation of brands by studying the ways in which their consumers differ as well as how consumer perceptions of various brands differ is termed "product positioning."”. Apesar de pouco elaborada esta definição, ainda hoje se encontra actual. O Posicionamento nesta altura era desenvolvido basicamente tendo como base duas variáveis, sendo elas as atitudes dos consumidores e demográficas. Conforme dito por (Alpert & Gatty, 1969) “The development of…

FINANCE UNDER PRESSURE: How innovative CFOs do more with less A report published by CFO Research Services in collaboration with DLC, Inc. ����������������� FINANCE UNDER PRESSURE: How CFOs do more with less FINANCE UNDER PRESSURE: How CFOs do more with less INTRODUCTION Life has been getting harder for finance professionals. Increasingly, CFOs and their staffs struggle to do more with less, compelling finance employees to work longer hours. In many companies, morale is…