Strategy

products when compared to McDonald´s, BK´s growth margins in the Portuguese market have been decreasing since 2007. The company´s uncertainty situation, offers the possibility of discussing positioning alternatives and strategic choices in business strategy and marketing courses. Besides the case study, the dissertation includes a literature review of frameworks and concepts used to evaluate company´s internal and external environment. Finally, teaching notes proposes an approach to the…

technique. London : Academic Press, 1977. [ Links ] FREEMAN, J.; BOEKER, W. The ecological analysis of business strategy. California Management Review, v. 26, n. 3, p. 73-86, 1984. [ Links ] GIMENEZ, F. A. P. Patterns of strategic choice of small firm owners and managers. Manchester, 1996. Thesis (PhD) - University of Manchester. [ Links ] GINSBERG, A. Operationalizing organizational strategy : toward an integrative framework. Academy of Management Review, v. 9, n. 3, p. 548-557,…

Cinco aprendizados práticos com base no texto “What is strategy?” de Michael Porter. “And bit by bit, almost imperceptibly, management tools have taken the place of strategy.” Não chegamos à segunda página do artigo de Michael Porter, “What is strategy?” e a comparação da situação atual da empresa em que se trabalha é inevitável. Uma possível causa para o foco exacerbado em ferramentas de gestão e um desvio da estratégia é a facilidade com que se pode implementar uma ferramenta de…

5 2 Introdução Este relatório visa desenvolver um Sistema de Gestão Imobiliária (SGI) utilizando os padrões de projeto, até então apresentados, justificando a utilização destes. Para tal foi utilizada a IDE NetBeans 7.3 e os parões: singleton, strategy, observer e iterator. 3 Diagrama de Classes SGI 4 Padrões Utilizados:  Singleton “O Padrão Singleton garante que uma classe tenha apenas uma instância e fornece um ponto de acesso global a ela” Livro: Use a cabeça! – Padrões de…

de Administração de Empresas da FGV-EAESP 2 Bibliografia[editar | editar código-fonte] Porter, Michael E. (1979) "How competitive forces shape strategy", Harvard business Review, March/April 1979. Porter, Michael E. (1980) Competitive Strategy, Free Press, New York, 1980. Porter, Michael E. (1987) "From Competitive Advantage to Corporate Strategy", Harvard Business Review, May/June 1987, pp 43–59. Porter, Michael E. (1989) "A Vantagem Competitiva das nações", Campus, Rio Janeiro,…

...................................................................................................... 9 ANEXO 1 – DEMANDA MENSAL: ÚLTIMOS QUATRO ANOS ............................................................ 10 ANEXO 2 – FOLHA DE DECISÕES DO STRATEGY ....................................................................... 11 ANEXO 3 – RELATÓRIOS DA EMPRESA XYZ S/A ....................................................................... 13 MÓDULO 2 – A EMPRESA ..................................

demonstrate the importance of marketing strategy in an established retail organization faced with a dynamic environment. THINGS TO THINK ABOUT ➢ On a 5-point scale which retail store offers: (1) lowest price, (2) best quality for the price, (3) best designed stores, (4) best customer service, and (5) best selection of merchandise. (e.g. Kmart, Sears, Wal-Mart, Target, J.C. Penney, local chain, etc.) ➢ Think about the importance of marketing strategy in an established retail…

Exploration and Analysis of Croatian Retail Market: Implications for Brazilian Consumer Products Retail Strategy (Proposal for the Master's degree thesis) Menthor: Ivan Damir Anić, PhD IGBS Zagreb Zagreb, March 7, 2011. Exploration and Analysis of Croatian Retail Market: Implications for Brazilian Consumer Products Retail Strategy During the last ten years trading interchange between Brazil and Croatia has been…

Concept of Corporate Strategy, Irwin, Homewood. IL. ANSOFF, H. I. (1965), Corporate Strategy, McGraw Hill, New York. ATKINSON, A., WATERHOUSE, J., WELLS, R., (1997), “A Stakeholder Approach to Strategic Performance Measurement”, Sloan Management Review, Spring 1997, 38, 3, 5. BARNEY, J. (1991), “Firm resources and sustained competitive advantage”, Journal of Management, 17(1), 99–120. BARNEY, J. (1986), “Strategic Factor Markets: Expectations, Luck and Business Strategy”,…

Review pelo SEER/OJS Revisão: Gramatical, normativa e de formatação IMPLEMENTATION STRATEGY: BARRIERS AND FACILITATORS HIGHLIGHTED SPECIALIZES IN BRAZILIAN LITERATURE ABSTRACT In this article we seek to gather empirical evidence of the main barriers and facilitators of the implementation of different strategies in organizations in Brazil. This is a paper that part of the current study that sees the strategy as a social practice, with conclusions based on research in the main…