New Public Management

TRADITIONAL MEDIA Traditional media such as TV 30‐second spots, newspapers, etc., are growing LESS EFFECTIVE Companies will want marketers to do more with less COMPETITION PUBLIC Categories are so crowded with competitors that heavy price cutting will be UNAVOIDABLE The public, in its wish to spend less, will be less inclined to pay higher prices for top brands where the quality differences are minimal. There is a strong shift to…

of the collection, analysis, production and distribution of information within an organization, provided by the IT Services is key to the business. The ITIL (IT Infrastructure Library) provides a framework of Best Practice guidance for IT Service Management, covering each stage of the service lifecycle, from the initial definition and analysis of business requirements, through migration into the live environment, to live operation and improvement. 2 Chapter: Abstract Contents…

competências, ou de suas subáreas de atuação, contribuir para a melhoria do setor público no Brasil. ANEXO: A nova gestão pública como indutora das atividades de engenharia de produção nos órgãos públicos New public management as an inducer of production engineering activities in government agencies Igor Rosa Dias de JesusI,*; Helder Gomes CostaII Iigdias@uol.com.br, UFF/EMBRAPA, Brasil IIbhelder.uff@gmail.com, UFF, Brasil RESUMO…

interativas e fortemente unidas. NOVO ENFOQUE DAS RELAÇÕES PÚBLICAS: O EQUILÍBRIO ENTRE AS PARTES Ao recopilar as definições de relações públicas, encontramos um estreito vínculo com a área de gestão de empresas. Em 1952, Cutlip e Center, em Effective Public Relations, já consideravam as relações públicas como uma função gerencial, o que foi retomado, quase 50 anos mais tarde, por Vercic e J. Grunig (2000) quando afirmaram que a base teórica dessa atividade teve sua origem na…

cognitive(38); decision(36); system(34); scientific(33); economic(31); administration/administrative(29); social(29); discovering(27); making(decision)(26); psychology (23); simulation(21); technology(21); chess(18); artificialintelligence(18); management(17); public(17); complex(15); rationality(16); reasoning(14); Figura 01: Freqüência de municipal(11); palavras-chave nos títulos das publicações modeling(12); rational(12); heuristic(9); mathematical(9); planning(9); expert(8). Em face…

implementation of new public management practices focused on achieving better results and greater effectiveness of the actions of government in response to the demands of society and the implementation of public policies. Regarding the process of administrative reform of the State of Mozambique, seeks to relate the concepts of model EGRSP (2006-2011) with the theoretical approaches of new management practices. The empirical analysis busied understand how these have been implemented…

describes planning as an essential requirement to adequately measure the results, and comments on two evaluation models, slightly approaching their application in two organizations in Brazil. KEY WORDS : EVALUATION • MEASURING • COMMUNICATION • PUBLIC RELATIONS • PLAN NING Resumen Este artículo presenta conceptos de la literatura sobre evaluación en Comunicación; cuestiona la utilización del término “control” en esa área, describe el planeamiento como requerimiento esencial para…

improve communication between individuals of different backgrounds and social origins, and the public and private sectors. Another example is the change of the central decision-making power to local government, and the birth of organizations focused on materialize practices by creating more operative challenges to each case. Partnerships with the public and private sectors serve to fulfill the public service, while striving to improve the living conditions of the participants and…

Daniela Alessandra Landi; RODRIGUES, Rodrigo Favoreto. Performance Evaluation in Public Management: A bibliometric study of the papers presented in the Annals EnANPAD between 2013 and 2014. Professional master's program in business administration, Instituto de Ensino Campo Limpo Paulista - Faccamp. Campo Limpo Paulista, 2015. This article is a brief continuation of research: Performance Evaluation in Public Management: A bibliometric study of the papers presented in the Annals EnANPAD…

Abstract. Public Relations Planning and Strategic Management in Contemporary Organizations This is a reflexive study of the implications of the planning of public relations in a wider sense than the purely technical, analyzing certain aspects of the complexities of contemporary society and their influence on organizations. It highlights the importance of public relations for exercising a strategic function, through strategic planning, management and thinking, so that they are able to…