Imagem Loyalty

presented as planning and control systems involving the marketing of services, the criteria adopted by the organization to carry out the processes of promotion, sales, trading, distribution and logistics as well as the use of strategic elements to the loyalty of customers by providing differentiated services aggregate the products marketed by X. The second chapter describes the techniques used in financial calculations through the use of mathematics and its application within the X.…

was recreated and began selling articles of women's clothing, men's, children's, accessories , footwear, bedding, bath and table at lower and affordable prices always focusing on the public with lower incomes. As a consequence there was customer loyalty resulting in the growth and development of the network which today is the largest store specializing in underwear and one of the largest department. LISTA DE FIGURAS Figura 1 – Logomarca da empresa 13 Figura 2 – Organograma 15…

construção tem por base princípios de valores humanos, tais como: Identidade (Significado transmitido) Personalidade (Características humanas) Posicionamento (Benefícios aos cliente) Caráter (Integridade, honestidade, Confiabilidade) Imagem (Como é vista no Mercado) e o Valor Liquido E especialmente o conceito de marketing de Al Ries, de que o marketing está relacionado sobretudo a criação de uma marca que deve ser fixada na mente dos clientes e potenciais. Ou seja,…

Monografia, Especialização, Pós-graduação MBA – Gerência Empresarial. Departamento de Economia, Contabilidade, Administração e Secretariado. Universidade de Taubaté. Taubaté The purpose of this thesis is to expose ways to achieve customers loyalty Natural Person – through the development of the ability to identify the causes of customers loss in this segment of the Unibanco`s Retail Department. Some subjects will be discussed here, such as the Theory of Marketing Relationship,…

criado para esses públicos após a experiência deles com ela". De acordo com Kapferer (apud MUNIZ; MARCHETTI, 2006, p. 2), "... marca é urn conceito falsamente simples, já que alguns falam em nome conhecido de produto, outros falam em valor agregado, imagem, promessa, valores, e outros ainda declaram ser um símbolo de diferenciação do produto e valorização do consumidor". Segundo esse mesmo autor, todos esses conceitos têm um pouco de razão, pois uma marca pode ser tudo isso ao mesmo…

well as the use of social networkings. Anyway, it hopes so that the implementation of the range of solutions here suggested, will also contribute to the organization becomes better in homevideo area in Votuporanga city. It also wants the customers loyalty as well as gets new customers, besides giving update for starting homevideo branchs in the region. Keywords: Communication plan. Field research. Revitalisation. Homevideo 9 LISTA DE FIGURAS Figura 1:…

according to several authors, the intangible asset is unlikely to be measured and evaluated accounting. Among the non-identifiable intangible assets, include mainly intellectual capital and other factors such as quality, reliability, technology, customer loyalty, among others. Since there is no means of identifying these items individually chose to call them to Goodwill. This work we will focus the study to the theme of "Goodwill", analyzing the case Itaú Unibanco merger and noting the…

cor, sabor ou aroma), os consumidores, em alguns casos usam as características físicas para supor a qualidade de determinado produto. E os fatores extrínsecos que são definidos como sinais que são externos ao produto em si (como preço, imagem da marca, imagem da empresa, etc.) (SCHIFFMAN E KANUK, 2000). Os autores SCHIFFMAN E KANUK (2000), consideram quatro perspectivas de pensamento que encaram o processo de decisão de maneiras diferentes e, em função dessas quatro visões,…

technology. We developed a case study, using literature, interviews, observation and data collection provided by the company under study. The advance of globalization has been making every day thatproduct attributes are no longer enough to customer loyalty, Inventory Management, has become an essential tool for customer satisfaction and company revenues by placingthe product on site right, on time, and the lowest price. New requirements and increased complexity in the competitive retail…

men, with age between 19 and 36 years old and are married. The customers frequent the store several times a month, and classify the home delivery and parking as strong points of the establishment. Keywords: Marketing, customer satisfaction, loyalty. 1. Introdução O marketing pode ser entendido como um sistema de planejamento e execução, que engloba atividades para estabelecer preços, promoções e distribuir ideias, criando produtos e serviços para a satisfação das metas…