Business Ethics

The presence of ethics in the organizational culture facilitates this conservation, printing a solid image and transparent at the market. When ethics is not part of the pillars of the organization, some tools can be developed with this purpose. Or, when an employee has no ethical values present in his personal conduct, the company can help to develop them. This work aims to study the concepts of ethics, business ethics, organizational culture as a tool for maintaining the ethics and the…

P. A. Ética e responsabilidade Social nos Negócios. São Paulo: Saraiva. 2004. BARTELS, R. The Identity Crisis in Marketing. Marketing Notes and Communications, v. 38, n. 4, p. 73-76, Fall 1974. BELTRAMINI, R. Advertising Ethics: The Ultimate Oxymoron?, Journal of Business Ethics, 48, 215-216, Dec, 2003. BLOOM, P. N.; NOVELLI, W. D. Problems and Challenges in Social Marketing. Journal of Marketing, v. 45, n. 2, p. 79-88, Spring, 1981. BLOOM, P. N.; HUSSEIN, P. Y.; SZYKMAN, L. R.…

role. The educational goal is for students to develop an information systems plan, thinking about security issues early—that is, while information systems are in the planning stage—and in concert with the all-too-often compartmentalized topic of ethics. The result is a strategic security planning module. The educational approach is described and outcomes mapped to a pair of accepted information security education standards. Index terms – information security management, planning,…

as an agent of change, differentiation and innovation. Acknowledging that socially responsible companies must have principles such as ethics, quality and value-generation, we intend to, on one hand, clarify the concept of CSR, and, on the other hand, how it relates to the corporate culture. Key-words Corporate social responsibility, Corporate culture, Business ethics, Stakeholders 11 exedra • número especial • 2011 Introdução A responsabilidade social das empresas (RSE) tem vindo…

universitários que dedicaram-se ao ensino da Ética nos negócios nas faculdades de Administração. Criação da primeira revista cientifica especifica na área de Administração Journal of Business Ethics. Década de 90, redes acadêmicas foram criadas, originando outras revistas especializadas, a Business Ethics Quarterly e a Business Ethics: a European Review(1992). As reuniões anuais destas novas associações, permitiram o avanço do estudo da ética na aplicação as empresas. Os anos de 1990…

SUMMARY This work covers three main areas of knowledge management, namely: Business Plan, Product Management, Services and Brands, and Ethics and labor and business law. We will cover the first part of the Business Plan course, which is nothing more than the definition and analysis of key business variables itself. The business plan should help answer short questions of importance concerning the business analyzed, compared it to be effectively released, analyzing their viability…

empresas e ética nos negócios. No Brasil, registra-se uma preferência pelo uso das expressões ética nas organizações ou organizacional e ética nos negócios, provavelmente pela mencionada influência do idioma inglês que utiliza business ethics e organizational ethics. Cabe ressaltar que embora no presente trabalho a reflexão restrinja-se ao âmbito organizacional, não se desconhece o fato de que a ética empresarial ocorre no contexto da ética social e que também tem peso a ética…

described in manuals, both for its employees and for its stakeholders, and its applicability in the context of business everyday. How best to approach the subject, made a brief conceptualization of two themes: business ethics and organizational culture, including presenting two divergent approaches. Comments are the difficulties in managing reconcile ethics with an extremely competitive business world and that earnings are the main attribute to the longevity of the company. The…

programas de MBA- Master of Business Administration. Foi também nessa época que surgiram publicações sobre o tema, destacando-se a criação da primeira revista especifica na área de administração: Journal of Business Ethics. No início da década de 90, redes acadêmicas foram formadas: a Society for Business Ethics nos EUA, e a EBEN - European Business Ethics Network na Europa, originando outras revistas especializadas, a Business Ethics Quarterly (1991) e a Business Ethics: a European…

Review, v. 32, n. 3, p. 836-863, 2007. ATAKAN, M.G.S.; EKER, T. Corporate identity of a socially responsible university – a case from the Turkish higher education sector. Journal of Business Ethics, v. 76, p. 55-68, 2007. AUGER, P. et al. What will consumers pay for social product features? Journal of Business Ethics, v. 42, n. 3, p. 281-304, 2003. BARNETT, M.L. Stakeholder influence capacity and the variability of financial returns to corporate social responsibility. Academy of…