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subject of conversation in many large corporations. the time for discussion is swiftly coming to an end as we truly enter the age of the socially networked world. In order to succeed, we believe Ceos, CMos, and Brand Managers must manage their brands as living business assets, constantly nurturing them in order to keep pace in a rapidly changing world. Your customers interpret your brand as a result of every interaction; from culture to product, from environment to communications. In short, everyone in your organization is a brand manager now! the top 100 Best Global Brands show us what is possible. these strong and highly innovative brands have responded to the needs of their people, their consumers, and the world beyond their corporate doors. In times like these, it’s an admirable achievement worth celebrating and emulating. Congratulations to the top 100 from all of us at Interbrand. the business leaders who manage the top 100 Best Global Brands understand that what consumers want in Hong Kong may be very different from what they desire in rajasthan. they also recognize that it is about more than simple market expansion! But, savvier, and more discerning customers are demanding greater degrees of engagement Jez Frampton Global Chief executive Interbrand 3 Best GloBal Brands 2011 by Interbrand wORLD CHANGiNG BRANDS AppLE, COCA-COLA, Bmw, AND pANASONiC each year as we value the world’s top 100 brands, a few emerge as clear…

TLFeBOOK Blue Ocean Strategy Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant H A R VA R D B U S I N E S S S C H O O L P R E S S BOSTON, MASSACHUSETTS ( ) ( ) ( ) ( ) ( W. Chan Kim Renée Mauborgne Copyright 2005 Harvard Business School Publishing Corporation All rights reserved Printed in the United States of America 09 08 07 06 05 5 4 3 2 1 No part of this publication may be reproduced, stored in or introduced into a…