Small business plan

Marketing Profile | | |

PROFILE THE MARKET (BSBLED401A) Assessment number 1

Tarik Worschech Gabrielli Antunes 8868

11 March, 2013 Dave Williams Certificate IV in Business

Introduction
This report will look and describes the performance outcomes, skills and knowledge required to profile a target market or market segments in accordance with a marketing plan and to develop market positioning strategies.

Background
The current panorama is about a company, Suntel, that came up with “QuikPic”. It is a technology which allows subscribers to transfer pictures from their devices to their computers, email box or other devices and they don’t need to press any extra button for that. Suntel’s technology is offered to end user but also to wireless carries, which is responsible for branding and pricing the service. Subscribers pay a monthly fee to carries for the QuikPic service, and Suntel receives a portion of this subscription revenue.

Body of the Report
Criteria to segment the market
Firstly it is necessary to look at some basic criteria to start segmenting who is our market.
Demographic criteria analyses about: We might targe jovial people who care about technology, this service requires a monthly fee so they have to have a minimum income range enough to afford that. Both genders are considered because QuikPic is useful independently if they are male or female, but as was citated before they might be employed to afford for.
Geographic criteria analyses about: Urban areas will be more appropriated to find our target by the reason that rural areas have not good or enough tools to support that technology.
Psychographic criteria analyses about: Those people probably are keen on trending