TOC o 1-3 h z HYPERLINK l _Toc25739920 I - ENQUADRAMENTO DO DIAGNSTICO PAGEREF _Toc25739920 h 3 HYPERLINK l _Toc25739921 1. INTRODUO PAGEREF _Toc25739921 h 3 HYPERLINK l _Toc25739922 2. TCNICAS UTILIZADAS PAGEREF _Toc25739922 h 3 HYPERLINK l _Toc25739923 II - APRESENTAO SUMRIA DA EMPRESA PAGEREF _Toc25739923 h 4 HYPERLINK l _Toc25739924 1. IDENTIFICAO DA EMPRESA PAGEREF _Toc25739924 h 4 HYPERLINK l _Toc25739925 1.1. DENOMINAO SOCIAL PAGEREF _Toc25739925 h 4 HYPERLINK l _Toc25739926 1.2. FORMA JURDICA PAGEREF _Toc25739926 h 4 HYPERLINK l _Toc25739927 2. LOCALIZAO DO ESTABELECIMENTO PAGEREF _Toc25739927 h 4 HYPERLINK l _Toc25739928 3. OBJECTO SOCIAL E CAE PAGEREF _Toc25739928 h 4 HYPERLINK l _Toc25739929 4. TIPO DE CONTABILIDADE PAGEREF _Toc25739929 h 4 HYPERLINK l _Toc25739930 5. EVOLUO DA EMPRESA PAGEREF _Toc25739930 h 5 HYPERLINK l _Toc25739931 6. REFERNCIAS EXTERNAS PAGEREF _Toc25739931 h 5 HYPERLINK l _Toc25739932 6.1. BANCOS PAGEREF _Toc25739932 h 5 HYPERLINK l _Toc25739933 6.2. PRINCIPAIS FORNECEDORES PAGEREF _Toc25739933 h 5 HYPERLINK l _Toc25739934 6.3. PRINCIPAIS CLIENTES PAGEREF _Toc25739934 h 6 HYPERLINK l _Toc25739935 6.4. PRINCIPAIS CONCORRENTES PAGEREF _Toc25739935 h 6 HYPERLINK l _Toc25739936 III - DIAGNSTICO ESTRATGICO DA EMPRESA PAGEREF _Toc25739936 h 7 HYPERLINK l _Toc25739937 1. CARACTERIZAO DA ENVOLVENTE EXTERNA PAGEREF _Toc25739937 h 7 HYPERLINK l _Toc25739938 1.1. ASPECTOS MACRO-ECONMICOS NO CONTEXTO NACIONAL PAGEREF _Toc25739938 h 7 HYPERLINK l _Toc25739939 1.2. BREVE ANLISE DO SECTOR PAGEREF _Toc25739939 h 7 HYPERLINK l _Toc25739940 1.3. ANLISE DA REALIDADE CONCORRENCIAL PAGEREF _Toc25739940 h 8 HYPERLINK l _Toc25739941 1.4 - ANLISE DA ENVOLVENTE DA EMPRESA PAGEREF _Toc25739941 h 10 HYPERLINK l _Toc25739942 1.4.1 AMEAAS PAGEREF _Toc25739942 h 10 HYPERLINK l _Toc25739943 1.4.2 OPORTUNIDADES PAGEREF _Toc25739943 h 10 HYPERLINK l _Toc25739944 1.4.3 FACTORES CHAVE DE SUCESSO PAGEREF _Toc25739944